There’s that promotional pen your accounting firm gave you when you first met with them. It’s your favorite pen. Consciously or not, you associate the good feelings of “effective” and “does its job well” with that accounting firm every time you use the promo pen. When you give quality logo pens to your customers, they’ll associate the quality with your brand.
The pen is probably sitting on top of a promotional notebook you got from your marketing agency. The nice paper and high-quality construction, invite you to keep your best creative ideas in that branded notebook, and the agency is top of mind when you do. Custom journals and logo notebooks make fantastic pieces of an executive gift pack and encourage your customers to be more creative and more organized.
Behind the notebook is a promotional coffee mug you were given by your business coach when you started this company. Every morning to start your day, you clear your head and remind yourself of the lessons she taught you while you literally hold her brand in your hand. Giving coffee mugs with your logo to your clients puts your brand on their desk every day.
Promo products create connections between your brand and your customers. Give them the right branded products, from promotional office items to custom t-shirts and custom logo hats, and your clients will keep them for a long time, making impressions every day.
Engage your employees
Promotional products and branded apparel items are great for external marketing, but when implemented properly they’re just as useful for internal employee engagement efforts.
Consider employee wellness programs — everything from sponsored 5k races, where branded race t-shirts show solidarity and support, to water-drinking challenges, where promotional water bottles come into play. And don’t forget custom awards or employee gifts to recognize the participants.
Taking it to the next step, we can create custom-branded solutions that keep your employees engaged and optimize your promotional product purchasing. Looking to outfit your team? Whether you’re a small restaurant or a multi-location nationwide retail chain, we can coordinate and execute a custom corporate apparel program to keep your team on-brand and in-style with custom t-shirts, branded polo shirts, custom hats, embroidered caps, and more.
Looking to affect employee behavior? We can create a custom incentive portal to track and reward training activities. Want to increase employee participation in corporate events? We can design and build a rewards and recognition portal for employees to log activities and receive branded rewards.
Whether you call them promos, swag, or tchotchkes, promotional products are a vital piece of your company’s marketing mix. Finding the best promotional partner is necessary to make the best use of branded items. At MRL Promotions, we help you make the right impression by seeking out the most effective promotional items for your company.
Bottle glorifiers and back bar displays showcase liquor and beer bottles in an attractive manner that will catch the attention of consumers. Manufactured from wood, metal or acrylic, each bottle glorifier and back bar display can also be LED illuminated to light up and beautifully display the product. The right bottle display(s) and back bar items can be customized to exude the unique feeling of your bar. Illuminated bottle glorifiers help elevate a bar’s visual ambiance with soft, glowing light, especially true in dark-lit interiors. Back bar options include:
Make a toast, and set the bar high. Glassware is a key component at any bar, restaurant, event, nightclub or venue. We provide glassware that can meet almost any specification and budget, ideal for restaurants, breweries, nightclubs, wineries, and special events.
A liquor company may choose to promote a new flavor with a pitcher or custom shot glasses that showcase a drink. Breweries, liquor, and wine companies can use:
Taster glasses
Custom pint glasses
Snifter glasses
Custom beer glasses and beer flight glasses
Growlers
Custom shot glasses
Champagne flutes
Wine glasses
We provide imprint methods for printed glassware, engraved glassware, etched glassware, and full-color printing.
Whiskey Flight
Present your craft whiskey on a high-quality whiskey flight. Our whiskey flight boards can be custom designed to increase brand awareness. We offer a variety of wood, metal and acrylic flight trays that can be produced to any shape or size.
Whiskey flights have risen in popularity at nightclubs, bars, and restaurants with the emergence of craft breweries and craft whiskey. Flight trays can be used to sample a variety of beer, wine or liquor. Whiskey flights can be used for sampling, but flight trays may also be used for mini martinis or juice shots. Flight trays can be customized to include interchangeable brass plates or chalkboard plates, and they can be manufactured from wood, acrylic or metal.
Condiment Caddies
Garnish trays, fruit trays, and condiment caddies are used to set up bar service areas to be efficient and organized. Condiment caddies, holders, and trays are ideal to hold drink garnishes such as lemons, limes, cherries, and olives.
All of the garnish trays produced by us are expertly customized for the client’s specification and budget. Because we offer so many different styles, sizes, and colors, it is easy to find a condiment tray that will satisfy your business requirements. Our custom condiment holders and fruit caddies can be built to accommodate multiple removable compartments and include lid covers. Some styles allow for an ice compartment to keep all the garnishes cool.
Wood Bar Signs
Signage is a versatile and inexpensive promotional tool. Our custom wood bar signs are truly one of a kind. Wood bar signs can be laser cut to any shape, logo or message. In addition, our wood signs can also be laser engraved or carved. Create custom wood bar signs out of ash, beech, cherry, mahogany, maple, oak or any other wood type. We have the ability to create effects on wood such as sandblasting the wood for a vintage look. Wood bar signs can be customized to any finish and color desired. Common bar signage includes:
A perfectly crafted cocktail not only requires an expert bartender but also custom bar tools that are able to withstand everyday use. Every bartender knows the importance of having the right bar tools and accessories to mix drinks. Custom bar tools are a standard at any bar, restaurant, nightclub, event or venue that serves cocktails. We provide all of the essential bar tools such as:
Jiggers
Muddlers
Cocktail spoons
Custom bottle openers
Cocktail shakers
Mixers and strainers.
MRL Promotions is an industry leader in creating custom barware and sales promotion materials. We are brand builders, entrusted to create unique and innovative barware and custom bar products. We believe that a great brand is more than a logo, color, or tagline. It’s a feeling. Are you ready to tell your story? Build your brand with us today.
Point-of-purchase (POP) and point-of-sale
(POS) displays are impactful sales tools. Floor and counter displays can be made of
wood, acrylic, metal or corrugated cardboard. We specialize in designing and
manufacturing custom POP displays and liquor displays that are corrugated,
temporary, semi-permanent or permanent.
Custom Corrugated Floor Displays
Your options for floor displays are limitless. Corrugated displays are a popular temporary display; they can be easily assembled and removed when your promotion is over. Acrylic floor displays, metal floor displays, and wood floor displays are more structural, with the capacity to provide a more permanent fixture. The following corrugated display options are among the most popular within the beverage industry:
case stackers
case bins
end cap displays
pallet displays
Metal Display Racks
Our metal displays are manufactured using carbon steel, aluminum, or stainless steel. Metal display racks can be custom made with wheels and locking casters allowing the unit to be mobile or locked in place. The steel wire shelving can be used to hold either heavy or light items. Typical display racks have 3-5 shelves, with a sign holder that can be easily removed. Options include:
Custom wood POP displays can be given a
natural wood finish, using almost any color, or design. We create and
manufacture premium wood displays such as wine displays, beer displays, wood liquor displays, and other wooden spirits
displays. Barrel shaped wine displays remain sought-after option for showcasing
your product with a rustic yet elegant feel.
We conceptualize custom point-of-purchase
displays that make an impact and deliver results, elevating your brand. Whether
we’re creating corrugated floor displays, metal rack displays, or wood
displays, we customize solutions according to your needs, building your brand
identity. It’s a competitive market. Get noticed, and leave a lasting
impression.
The MRL Group is an independently owned and
operated full-service point-of-purchase and point-of-sale advertising agency
comprised of forward-thinking marketing professionals. We provide our clients
with comprehensive brand articulation and development. To put it simply: we
produce cool stuff.
We offer a smart, cohesive approach to
promotions, one that encompasses ideation, creative design, production,
cloud-based store solutions, warehousing, and logistics, all while maximizing
impact and reducing cost.
Give your customers more. VAPs , or value added packaging, are a strategic way to gain new customers in the beverage industry. We custom design and manufacture packaging solutions, giving the value to shelf items that persuades the customer to buy into your unique story. Whether its giving something more in the form of custom glassware, a cocktail shaker, or a new product sample, VAPs are a cost effective solution, proven to drive sales for special events and holidays. Our value added packaging solutions include:
We create a GWP program that is encompassed around our proven best practices. The purpose of GWP is simple: garner brand loyalty, and encourage repeat buying behavior. Entice the customer with something more. We navigate you through the process to ensure that your brand voice is heard with depth and individuality. Our custom GWP solutions include:
We conceptualize custom liquor GWP and VAPs that make an impact and deliver results, elevating your brand. Whether it’s gift with purchase packaging, gift with purchase programs, or value added packaging, we customize solutions according to your needs, building your brand identity. It’s a competitive market. Get noticed, and leave a lasting impression.
The MRL Group is an independently owned and operated full-service point-of-purchase and point-of-sale advertising agency comprised of forward-thinking marketing professionals. We provide our clients with comprehensive brand articulation and development. To put it simply: we produce cool stuff.
We offer a smart, cohesive approach to promotions, one that encompasses ideation, creative design, production, cloud-based store solutions, warehousing, and logistics, all while maximizing impact and reducing cost.
This Spring, Add Vibrancy to Your Promotional Items
Ah, Spring, in all of it’s blooming, bountiful glory. This is the time to breathe new life into your promotions. Whether you’re launching a new product or redesigning campaigns, your promotional product giveaways should be as convivial as the colors outside. Here are some ideas for custom promotional items this spring:
Custom promotional items for Bumble
Custom Promotional Towels
Custom, personalized towels are a fun way to promote your brand, whether you work in sporting goods, hospitality, or for universities. Our materials and styles range from full color customization, embroidery, and screen print.
Golf towels: They can be customized for each golfer, and can include a clip for attachment to golf bags.
Beach towels: Consider giving promotional beach towels as gifts for long-term clients. Promotional beach towels are also a great addition for larger gift sets.
Rally towels: Ideal for large events such as sports games, marathons, and walks. They can also be used as custom gym towels.
Promotional Stickers, Lighters, and Lip Balm
promotional giveaway items for Spring
Custom Promotional Stickers
Put them on your store window, your packaging, your orders, or share them with your clients.Custom logo stickers are an easy way to promote your brand, letting it travel far and wide. These promotional giveaway items are available as:
Silkscreen Stickers
Clear Stickers
Kiss Cut Stickers
Die Cut Stickers
From handing stickers out as an added gift with a purchase to sharing them with new fans at any event or trade shows your brand hosts or participates in, there are many ways to use, and incorporate custom stickers into your everyday marketing strategies.
Personalized Lip Balm
Custom lip balm is a pocket-friendly promotional giveaway item. Choose from different kinds that include organic lip balm, fruity lip balm, shimmer lip balm, and balms with SPF. Or, customize lip balm from the ESOS brand. Be the name they reach for when their lips need a pick-me-up. Consider promotional lip balms during cold weather for relief from chapped lips, or with SPF during warm, sunny days.
Promotional Lighters
And some heat to your next advertising campaign. As useful tools, custom lighters are great for barbeques, camping, outdoor sports, and retail. From lighting candles, stovetops, fireworks, and bonfires, to having one handy in emergency situations- a lighter remains a versatile promotional giveaway item.
Have questions on how to market your business through promotional products? Our specialists are here to help, contact us today and we’ll make sure your brand gets the attention it deserves.
While most companies are likely to select several mediums to advertise through, using promotional products, or point of sale items, are the only advertising medium that is capable of engaging all five human senses.
We all know what the five senses are:
Sight
Sound
Touch
Smell
Taste
Various advertising mediums typically allow for viewers to see and/or hear the advertising, but they simply cannot appeal to all five on the senses the way that promotional products can.
Why does this matter?
This matters because promotional products are the only advertising medium than can truly turn a standard advertisement into a marketing experience.
Appealing to all five senses can maximize the success of your advertising because it increases your ability to appeal to your customers’ emotions. Here’s how promotional products allow you to engage all five of humans’ senses.
Sight:
Many advertising forms stimulate the sense of sight. It’s obvious that sight is a powerful and important tool. However, many individuals have learned to tune out advertisements on websites or in magazines and just pay attention to the information that appeals to them. Almost any advertising method that isn’t reliant on sound alone, (such as radio ads,) incorporates the aspect of sight.
What sets promotional products apart from other visual ads is their ability to be multi-dimensional and take the form of unique shapes. Selecting one shape over another is a factor that decides if individuals will want to use your product or not. Strategizing what will engage your audience is not even an option with the majority of advertising mediums that do not allow the complexity that multi-dimensional products allow.
Plus- promotional products allow for your customers to see your logo every time they use them, which keeps your company constantly in those customers’ minds.
Sound:
After sight, sound is the second most utilized sense for advertising. Some advertising methods are presented through audio, (such as on the radio,) but many people tune it out because it is disrupting what they actually care about hearing. Many individuals change the radio station when commercials come on, or they fast-forward through commercials on television.
What sets promotional products apart from other advertising methods catered to our sense of sound is their ability to produce sound that customers want to hear. Instead of an audio advertisement, promotional products that allow customers to engage in their sense of sound can take the form of speakers, headphones, or Bluetooth speakers.
Better yet, your customers get to associate the things they want to listen to with your brand every single time they use one of your products.
Touch:
Another one of our senses that are rarely experienced through other advertising methods, (unless you count being able to feel newspaper and magazine pages,) is our sense of touch. Our ability to touch and feel textures create a whole new dimension of connection that simply seeing or hearing cannot create on its own.
Promotional products are tangible items that we can hold, feel, and use. Customers can physically hold an item with your logo on it, which is not possible to do with something such as a commercial. Aspects such as the texture selected can result in different levels of engagement from potential customers. Furthermore, if you have your company’s brand printed onto items that are useful tools for customers to use, then they can associate an item that is useful to them with your company being useful to them as well.
Every time a customer holds one of your products they will be reminded of your company because promotional products are tangible advertisements that individuals can physically keep.
Smell:
Yet another sense of ours that cannot typically be engaged with the majority of advertising mediums is our sense of smell. There are only very specific company types that have the ability to tap into smell for advertising. For example, if your company sells perfume, then you can advertise with a fragrance flap in a magazine. Otherwise, chances are, your advertising medium is not utilizing the sense of smell.
One of the great things about promotional products is that you can either have an item that has a scent to it, or you can have an item that is associated with scents. What this means is that you can engage with your customers’ senses of smell with products such as scented candles that give off an enjoyable aroma. It also means that you can tap into the sense of smell with products such as mugs, because it allows for your logo to be on an item that individuals would be using when they make coffee to start their day. This is a way to engage customers’ sense of smell by association. Or you can even have your brand on a coffee maker itself!
Our sense of smell is a powerful tool to use because it has the ability to cause humans to recall emotions or memories every time they smell the same scent. Using a pleasant fragrance even has the ability to improve our moods. Having your company’s brand associated with those pleasant smells helps create positive feelings towards your company.
Taste:
The final one of our senses is one that simply cannot be achieved through any other advertising medium. Our sense of taste can only be engaged with promotional products. While most people do not normally think of food or beverage items as advertising, they are absolutely marketing tools that companies can utilize.
Yet another thing that sets promotional products apart from other advertising mediums is the fact that potential clients simply cannot get the memorable experience that edible items provide. When consumers enjoy food and beverage items, they will associate their feelings of satisfaction and enjoyment with your brand. Many companies only implement food related items as gifts during holiday seasons, which means they are missing out on all of the other methods they can use to activate consumers’ sense of taste. Treats do not need to be limited to holiday gift baskets. For example, having treats with your brand on the packaging can be used at events and tradeshows year-round.
As an added bonus, similarly to activating consumers’ sense of smell, putting your brand on items simply related to consuming food can still trigger a positive association with your brand producing satisfaction in their minds.
What now?
Now that you have all of this in mind, you can create a plan implementing promotional products that appeal to all five senses and increase your appeal to customers’ emotions. The goal is to utilize products that evoke consumers’ memories through their senses. Strategically appealing to the five senses can truly set your brand apart from the competition.
The more engaging your products are, the more consumers are connecting with the product which generates a more positive and long-lasting impression. Promotional products and point of sale items act as the only advertising method that can create a marketing experience with maximum potential.
Our team at MRL can help you get creative and find products that allow your company to exploit the advantages of appealing to all five human senses.
Ready to create an experience for YOUR potential customers? Contact one of our team members at MRL and let us help you make products for your company that make the most sense.
The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.
Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.
In this blog post, we will highlight the effects of using the two classic colors of BLACK and WHITE.
BLACK:
Here is a graphic our team made to give you an overview of the main things associated with the color black:
The color black is seen as a color of control and power. It is sophisticated and dignified. Black is a great choice for businesses that want to portray luxury and elegant items or services. High-end brands, especially in fashion, like to use the color black. Using this color to package your promotional products can portray the feel of the items being of higher value and potentially more expensive. It also creates a classy impression, especially if glossy.
Black is seen as a trendy color, and it tends to appeal towards a younger market if that is the audience you want to target. While black is a color of elegance and mystery, it can also be a color that can come across as unfriendly or cold. It is a color that can be strategically beneficial, but it is important to always keep your company’s image in mind. While some companies using promotional products at a high-end event might want to consider using black, companies using promotional products for a charity event should probably lean towards alternative colors.
One thing is certain by selecting this color though: black remains a sleek color that emits a classic feeling.
WHITE:
Here is a graphic our team made to give you an overview of the main things associated with the color white:
The color white is another classic color, and is one that portrays a clean and simplistic feeling. White is the color of cleanliness and can be viewed as a representative of new beginnings and peace. This is a color that many associate with a feeling of equality, fairness, and freedom.
Due to white’s clean and sleek look, it is great for companies working with technology, or with any company trying to portray the feeling of efficiency. The downside of white is that some view it as a very “plain” color that is empty. Others view this simply as being neat and orderly. White has become a go-to color for creating a modern feeling if utilized in a tasteful manner. This is a color that represents balance to many and should be utilized mainly by companies or for products that want to convey a simplistic and pure feeling.
Black and white are often used together for an extremely classic look. Here at MRL, we have produced an immensely large amount of black and white products. Here are just a few examples of previously made promotional products using these two classic colors of black and white to give you a small taste of what MRL can create for your company.
Black and white are colors that are extremely trendy and can be a good fit for the majority of promotional products. We created a whole line of black and white promotional products for Captain Morgan alone. Here are some of them:
Want more in depth knowledge of any color? Check out our color glossary here.
If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.
The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.
Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that will have the maximum impact for your company.
Here is an infographic we made with the key elements of each color. If you want more details on any color, then scroll down and select the color of your choice on this glossary we created!
If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.
The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.
Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.
In this blog post, we will highlight the effects of using the color PINK.
Here is a graphic our team made to give an overview of the main associations with the color pink:
Pink is a color associated with passion, imagination, and nurturing. It is a color that is calming and comforting as well as representative of hope. Additionally, it can be used as a color that symbolizes being sweet, caring, and understanding.
It is typically seen as a more feminine color, especially with lighter shades, which makes it used more with companies and products relating to things feminine. However, not every female likes the color pink, so it should not automatically be used as your product’s color unless the other traits associated with pink line up with the message you intend to send.
Due to its connection with femininity, some male audiences will not resonate with pink products. Besides being considered a “girly” color, the other negative connotations to consider is its association with being immature or unrealistic. However, these feelings can also be said to represent innocence, which is not always a bad thing. As with any promotional product, it is important that you think of who your target audience is for your promotional product to decide if pink is a strategically sound color to implement or not.
Here are some examples of previously made promotional products using the color pink to give you a taste of what MRL can create for your company.
POP Corrugated Display
Custom Hat
Water Bottle
Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.
If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.
The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.
Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.
In this blog post, we will highlight the effects of using the color PURPLE.
Here is a graphic our team made to give an overview of the main associations with the color purple:
Purple is the color of imagination, as it stimulates creativity and opens the mind. It is a color that suggests extravagance and creates the association of a product having a high level of quality over others. Additionally, purple is linked to creating peace of mind and calming individuals.
Purple equals premium in the mind of many due to the color’s connection to royalty and superiority. If you want to create a truly regal promotional product, then considering utilizing purple. For maximum impact, use purple packaging with hints of gold details to elevate the perception of royalty.
The richness of purple also portrays power, which creates feelings of wisdom and leadership. It is known to be a great color to use for products that are meant to inspire others. This might be in the form of a positive quote or in the form of a pen or notebook where people write or record thoughts. Another idea for where purple is a strategic color to use is for products that are related to self-improvement or meditation since it is a color that helps us get in touch with ourselves. Examples of these type of products might be scented candles, lotion, or even a yoga mat.
Here are some examples of previously made promotional products using the color purple to give you a taste of what MRL can create for your company.
Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.
If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.
