As the holidays slowly approach, you will notice in stores one of our favorite projects to work on: Value Added Packaging, also known as VAP.
This custom packaging promotional tool provides clients an advantage right off the shelf by adding a gift alongside their product. This allows the product to instantly evoke more value than competitors and help influence purchase. Having customers feel like they’ve gotten a bargain is an easy and effective way to increase brand loyalty.
VAP boxes are not only a great solution for last-minute shoppers, this form of custom packaging is an affordable and highly effective marketing tool for companies, especially during high-consuming seasons where brand loyalty skews and packaging can make you or break you.
MRL has suggested value added packages to numerous clients. The gifts added are usually rather inexpensive in comparison to the main product, which makes this form of custom packaging an ideal marketing solution for companies that don’t want to break the bank, but want to ensure sales.
Value Added Packaging tends to usually carry additions that will enhance or work well with the main product. For example, some of our liquor clients like Deanston and Svedka used additional products that did not only add value, but enhanced the customer experience.
Svedka removed a time consuming shopping experience for their customers by conveniently adding the perfect mixer with their product. Why have customers roam aimlessly around the aisles when you can provide everything from the comfort of your packaging. The power of convenience and value sometimes can be the key to purchase influence and Svedka knocked it out of the park with this 2 in 1.
Deanson also enhanced its customer’s experience with a simple yet high utility addition. Providing customers with premium glassware is a great way to increase brand recognition. As a useful gift, glassware is sure to stay in the kitchens or bars of your customers, ensuring that your brand will be recognized all year long.
Value Added Packaging can be custom made with thick high-quality paperboard and it can contain custom vacuum formed trays retrofitted to support the weight and fragility of both your product and gift. Apart from being sustainable and durable, the packaging is always custom made to ensure optimal visibility. As demonstrated with our project, our designers ensured to create the perfect sized clear windows to display the product beautifully.
Although Value Added Packaging is more common during the holidays, they can be used year long and MRL is always available to provide our clients with guidance and packaging solutions. Check out some of our other VAP boxes and get inspired.
Want to know more about Value Added Packaging (VAP) or custom packaging? Speak to one of representatives today, we’ll guide you through the process and give your brand the custom packaging it deserves.