Promotional Products/POS Items are the ONLY Advertising Medium to Engage All Five Senses

While most companies are likely to select several mediums to advertise through, using promotional products, or point of sale items, are the only advertising medium that is capable of engaging all five human senses.

We all know what the five senses are:

  • Sight
  • Sound
  • Touch
  • Smell
  • Taste

Various advertising mediums typically allow for viewers to see and/or hear the advertising, but they simply cannot appeal to all five on the senses the way that promotional products can.

Why does this matter?

This matters because promotional products are the only advertising medium than can truly turn a standard advertisement into a marketing experience.

Appealing to all five senses can maximize the success of your advertising because it increases your ability to appeal to your customers’ emotions. Here’s how promotional products allow you to engage all five of humans’ senses.

Sight:

Many advertising forms stimulate the sense of sight. It’s obvious that sight is a powerful and important tool. However, many individuals have learned to tune out advertisements on websites or in magazines and just pay attention to the information that appeals to them. Almost any advertising method that isn’t reliant on sound alone, (such as radio ads,) incorporates the aspect of sight.

What sets promotional products apart from other visual ads is their ability to be multi-dimensional and take the form of unique shapes. Selecting one shape over another is a factor that decides if individuals will want to use your product or not. Strategizing what will engage your audience is not even an option with the majority of advertising mediums that do not allow the complexity that multi-dimensional products allow.

Plus- promotional products allow for your customers to see your logo every time they use them, which keeps your company constantly in those customers’ minds.

Sound:

After sight, sound is the second most utilized sense for advertising. Some advertising methods are presented through audio, (such as on the radio,) but many people tune it out because it is disrupting what they actually care about hearing. Many individuals change the radio station when commercials come on, or they fast-forward through commercials on television.

What sets promotional products apart from other advertising methods catered to our sense of sound is their ability to produce sound that customers want to hear. Instead of an audio advertisement, promotional products that allow customers to engage in their sense of sound can take the form of speakers, headphones, or Bluetooth speakers.

Sound Promotional Products

Better yet, your customers get to associate the things they want to listen to with your brand every single time they use one of your products.

Touch:

Another one of our senses that are rarely experienced through other advertising methods, (unless you count being able to feel newspaper and magazine pages,) is our sense of touch. Our ability to touch and feel textures create a whole new dimension of connection that simply seeing or hearing cannot create on its own.

Promotional products are tangible items that we can hold, feel, and use. Customers can physically hold an item with your logo on it, which is not possible to do with something such as a commercial. Aspects such as the texture selected can result in different levels of engagement from potential customers. Furthermore, if you have your company’s brand printed onto items that are useful tools for customers to use, then they can associate an item that is useful to them with your company being useful to them as well.

Promotional Products You Can Feel

Every time a customer holds one of your products they will be reminded of your company because promotional products are tangible advertisements that individuals can physically keep.

Smell:

Yet another sense of ours that cannot typically be engaged with the majority of advertising mediums is our sense of smell. There are only very specific company types that have the ability to tap into smell for advertising. For example, if your company sells perfume, then you can advertise with a fragrance flap in a magazine. Otherwise, chances are, your advertising medium is not utilizing the sense of smell.

One of the great things about promotional products is that you can either have an item that has a scent to it, or you can have an item that is associated with scents. What this means is that you can engage with your customers’ senses of smell with products such as scented candles that give off an enjoyable aroma. It also means that you can tap into the sense of smell with products such as mugs, because it allows for your logo to be on an item that individuals would be using when they make coffee to start their day. This is a way to engage customers’ sense of smell by association. Or you can even have your brand on a coffee maker itself!

Scent Related Promotional Products

Our sense of smell is a powerful tool to use because it has the ability to cause humans to recall emotions or memories every time they smell the same scent. Using a pleasant fragrance even has the ability to improve our moods. Having your company’s brand associated with those pleasant smells helps create positive feelings towards your company.

Taste:

The final one of our senses is one that simply cannot be achieved through any other advertising medium. Our sense of taste can only be engaged with promotional products. While most people do not normally think of food or beverage items as advertising, they are absolutely marketing tools that companies can utilize.

Yet another thing that sets promotional products apart from other advertising mediums is the fact that potential clients simply cannot get the memorable experience that edible items provide. When consumers enjoy food and beverage items, they will associate their feelings of satisfaction and enjoyment with your brand. Many companies only implement food related items as gifts during holiday seasons, which means they are missing out on all of the other methods they can use to activate consumers’ sense of taste. Treats do not need to be limited to holiday gift baskets. For example, having treats with your brand on the packaging can be used at events and tradeshows year-round.

Edible Promotional Products

As an added bonus, similarly to activating consumers’ sense of smell, putting your brand on items simply related to consuming food can still trigger a positive association with your brand producing satisfaction in their minds.


What now?

Now that you have all of this in mind, you can create a plan implementing promotional products that appeal to all five senses and increase your appeal to customers’ emotions. The goal is to utilize products that evoke consumers’ memories through their senses. Strategically appealing to the five senses can truly set your brand apart from the competition.

The more engaging your products are, the more consumers are connecting with the product which generates a more positive and long-lasting impression. Promotional products and point of sale items act as the only advertising method that can create a marketing experience with maximum potential.

Our team at MRL can help you get creative and find products that allow your company to exploit the advantages of appealing to all five human senses.

Captain Morgan Promotional Products

Ready to create an experience for YOUR potential customers? Contact one of our team members at MRL and let us help you make products for your company that make the most sense.

Why the Colors of Your Promotional Products/POS Matter: Black and White

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the two classic colors of BLACK and WHITE.

BLACK:

Here is a graphic our team made to give you an overview of the main things associated with the color black:

Psychology of Black

The color black is seen as a color of control and power. It is sophisticated and dignified. Black is a great choice for businesses that want to portray luxury and elegant items or services. High-end brands, especially in fashion, like to use the color black. Using this color to package your promotional products can portray the feel of the items being of higher value and potentially more expensive. It also creates a classy impression, especially if glossy.

Black is seen as a trendy color, and it tends to appeal towards a younger market if that is the audience you want to target. While black is a color of elegance and mystery, it can also be a color that can come across as unfriendly or cold. It is a color that can be strategically beneficial, but it is important to always keep your company’s image in mind. While some companies using promotional products at a high-end event might want to consider using black, companies using promotional products for a charity event should probably lean towards alternative colors.

One thing is certain by selecting this color though: black remains a sleek color that emits a classic feeling.

 

WHITE:

Here is a graphic our team made to give you an overview of the main things associated with the color white:

Psychology of White

The color white is another classic color, and is one that portrays a clean and simplistic feeling. White is the color of cleanliness and can be viewed as a representative of new beginnings and peace. This is a color that many associate with a feeling of equality, fairness, and freedom.

Due to white’s clean and sleek look, it is great for companies working with technology, or with any company trying to portray the feeling of efficiency. The downside of white is that some view it as a very “plain” color that is empty. Others view this simply as being neat and orderly. White has become a go-to color for creating a modern feeling if utilized in a tasteful manner. This is a color that represents balance to many and should be utilized mainly by companies or for products that want to convey a simplistic and pure feeling.


Black and white are often used together for an extremely classic look. Here at MRL, we have produced an immensely large amount of black and white products. Here are just a few examples of previously made promotional products using these two classic colors of black and white to give you a small taste of what MRL can create for your company.

Custom Black and White Promotional Products
Black and white are colors that are extremely trendy and can be a good fit for the majority of promotional products. We created a whole line of black and white promotional products for Captain Morgan alone. Here are some of them:

Captain Morgan Promotional Products

Want more in depth knowledge of any color? Check out our color glossary here.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Our Color Psychology Glossary for Your Promotional Products/POS

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that will have the maximum impact for your company.

Here is an infographic we made with the key elements of each color. If you want more details on any color, then scroll down and select the color of your choice on this glossary we created!

Color Psychology Infographic


RED

 

ORANGE

 

YELLOW

 

GREEN

 

BLUE

 

PURPLE

 

PINK

 

BLACK

 

WHITE

 

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter: Pink

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color PINK.

Here is a graphic our team made to give an overview of the main associations with the color pink:

Psychology of Pink

Pink is a color associated with passion, imagination, and nurturing. It is a color that is calming and comforting as well as representative of hope. Additionally, it can be used as a color that symbolizes being sweet, caring, and understanding.

It is typically seen as a more feminine color, especially with lighter shades, which makes it used more with companies and products relating to things feminine. However, not every female likes the color pink, so it should not automatically be used as your product’s color unless the other traits associated with pink line up with the message you intend to send.

Due to its connection with femininity, some male audiences will not resonate with pink products. Besides being considered a “girly” color, the other negative connotations to consider is its association with being immature or unrealistic. However, these feelings can also be said to represent innocence, which is not always a bad thing. As with any promotional product, it is important that you think of who your target audience is for your promotional product to decide if pink is a strategically sound color to implement or not.

Here are some examples of previously made promotional products using the color pink to give you a taste of what MRL can create for your company.

Pink Custom POP Display
POP Corrugated Display
 

 

Pink Custom Hat
Custom Hat

Custom Pink Water Bottle
Water Bottle

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter: Purple

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color PURPLE.

Here is a graphic our team made to give an overview of the main associations with the color purple:

Psychology of Purple

Purple is the color of imagination, as it stimulates creativity and opens the mind. It is a color that suggests extravagance and creates the association of a product having a high level of quality over others. Additionally, purple is linked to creating peace of mind and calming individuals.

Purple equals premium in the mind of many due to the color’s connection to royalty and superiority. If you want to create a truly regal promotional product, then considering utilizing purple. For maximum impact, use purple packaging with hints of gold details to elevate the perception of royalty.

The richness of purple also portrays power, which creates feelings of wisdom and leadership. It is known to be a great color to use for products that are meant to inspire others. This might be in the form of a positive quote or in the form of a pen or notebook where people write or record thoughts. Another idea for where purple is a strategic color to use is for products that are related to self-improvement or meditation since it is a color that helps us get in touch with ourselves. Examples of these type of products might be scented candles, lotion, or even a yoga mat.

Here are some examples of previously made promotional products using the color purple to give you a taste of what MRL can create for your company.

Purple Custom Promotional Products

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter: Blue

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color BLUE.

Here is a graphic our team made to give an overview of the main associations with the color blue:

Psychology of Blue

As you can see above, blue is the color that is related to being trustworthy and responsible. It is a color of honesty, loyalty, and reliability. It is considered to be the “safest” color to use because it builds a feeling of dependability to customers that they will associate with your brand. Blue is a color that is related more to personal communication, rather than mass communication, which makes it a more personable and connectable color.

Blue is a calming color that slows down heart rate and reduces appetite. It is a therapeutic color for both the mind and the body. It is the perfect color to use if you want your company to be associated with trust and reliability. It is also a suiting color for any companies related to the sky, air, or to water. There are very few downsides to this color. The negative connotations to the color are unfriendliness, or being considered too predictable or conservative. Additionally, due to its connection to reducing appetite, it is not a smart color choice for any companies or products relating to food.

Lighter shades of blue are ideal for companies or products relating to relaxation, health, wellness, or travel. Darker shades of blue are ideal for those companies that want to emphasize a sense of honesty and integrity, as the darker shades are considered to be more serious. Blue in general is typically a universally liked color and a safe choice.

Here are some examples of previously made promotional products using the color blue to give you a taste of what MRL can create for your company.

Blue Custom Promotional Products

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter: Green

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color GREEN.

Here is a graphic our team made to give an overview of the main associations with the color green:

Psychology of Green

As you can see above, green is associated with health, growth, and nature. It is known as the color of balance and harmony. Green is the perfect color for any businesses relating to health or healing. This makes it an ideal choice if you are promoting any natural, organic, or environmentally friendly products.

While lighter shades of green are related to growth, darker shades of green are associated with money and wealth. Lighter and medium shades of green are seen as a very hopeful and peaceful color that can relax and ease the mind. It can also be seen as a color of stability, which adds to these green shades being comforting. On the other hand, the darker shades of green, since they relate to money, can also have the negative connotation of being materialistic, possessive, or envious. Yet despite this, since green is a color that is so present in nature, it can be a nurturing color in any shade if utilized properly.

Green is a great color to select if you want to portray the feeling of harmony and balance, or if you would like your consumers to feel revitalized, as it increases our mental, emotional, and physical states. It is a color of hope and helps us envision the future and what is to come.

Here are some examples of previously made promotional products using the color green to give you a taste of what MRL can create for your company.

Custom Bottle Necker in Green
Bottle Necker

Heineken Custom Bottle Glorifier
Custom Bottle Glorifier

Custom Green Angostura Cans
Custom Cans

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter: Yellow

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color YELLOW.

Here is a graphic our team made to give an overview of the main associations with the color yellow:

Psychology of Yellow

As you can see above, yellow is a color of optimism and clarity. Yellow is the color of intellect, communication, and logic. It is also the color of happiness, cheerfulness, and enthusiasm. Yellow can also be used to help with focus and making decisions, as it is a color of clarity.

This is a color of choice if you want to brighten people’s moods and uplift them. If you are a company that wants to promote fun or entertainment, then this is a great color to use. It stimulates creativity and playfulness in individuals. However, it is important to keep in mind that too much yellow can lead to anxiety or nervousness. Therefore, it might be best to use it sparingly. Another point for consideration is the shade of the yellow, as a dirty mustard yellow will not have the same positive effect that a sunshine yellow will have.

Yellow is a great color to use for point of sale purchases because our eyes are drawn to the color yellow. This makes yellow a great choice at tradeshow events where you might want to capture potential customers’ attention.

Here are some examples of previously made promotional products using the color yellow to give you a taste of what MRL can create for your company.

 

Custom Yellow Drink Bucket
Custom Drink Bucket
 

Custom Yellow USB Key Chain
Custom USB Key Chain
 

Custom Yellow Tissues for Bubmle
Custom Tissues

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter: Orange

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color ORANGE.

Here is a graphic our team made to give an overview of the main associations with the color orange:

Psychology of Orange

As you can see above, orange is considered to be a warm and friendly color. Orange is known to inspire and create enthusiasm. It is an adventurous color and also increases sociability. Like red, orange is also known to stimulate appetite, which makes it a good color for companies and products related to food. Depending on the shade used, it can also represent affordability in business. Due to this, if used too much, then you might risk coming across as “cheap” to consumers.

Using the color orange can have positive connotations such as associating your company with being adventurous, risk-taking, enthusiastic, and cheerful. This means that utilizing orange for your company can send the message that your company is affordable, while also being easy-going and sociable. Since orange is a sociable color linked to stimulating minds and encouraging communication, it is a good color for companies that are hospitable to their customers.

Orange represents risk-taking and adventure, which makes it good for companies relating to the outdoors and to adventure. If you are utilizing your promotional products in a setting where you want others to communicate with each other, then orange is a good tactic to use. It is also a color that encourages self-improvement and can be used in that manner. As always, it ultimately depends on who your company’s target audience is when establishing the right colors to use.

Here are some examples of previously made promotional products using the color orange to give you a taste of what MRL can create for your company.

 

 

Orange Custom Key Chain Float
Custom Key Chain Float
 

Orange Basketball Stress Ball
Basketball Stress Ball
 

Custom Orange Plastic Cup
Custom Plastic Cup

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter: Red

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color RED.

Here is a graphic our team made to give an overview of the main associations with the color red:

Psychology of Red

As you can see above, red is a color associated with excitement, energy, power, and passion. It represents excitement and energy because the color red increases our heart rate and blood pressure and increases adrenalin release. It also raises appetite levels, which is why it tends to be an effective color for companies or products associated with food.

Using red for your business can be a positive or a negative thing. It can be positive by it grabbing consumers’ attention and by it being a color that encourages action. However, it can be negative as it is a color that can be associated with aggression or anger.

While red could be a great color used to stimulate and encourage action, it is important to know if it is the right color for the context you are putting it in. For example, if your company is anything medical related, then red is probably not the right color choice to use, as it will likely create association to blood or injury. That said, it is important to always keep your company’s audience in mind when selecting colors for your promotional products. Using colors that venture outside of your logo’s colors should be use strategically to help your company, not to hurt it. Make sure you know your audience before making your final decision.

Here are some examples of previously made promotional products using the color red to give you a taste of what MRL can create for your company.

 

Red Promotional Product
Printed Aluminum Bottle
 

Red Custom Cooler
Custom Cooler
 

Red EOS Custom Lip Balm
Custom EOS Lip Balm

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.