Author: mrladmin

Want your brand to be noticed, but have limited budget?

Go traditional with custom signage!

One of our favorite types of signage, because of its durability and affordability, is metal tacker signs.

Why Metal Tacker Signs?

Metal tacker signs give you a level of versatility that other type of signs don’t. The metal is sure to last you for years to come, and some even look better as time goes on, they eventually get that authentic vintage look.

If you plan of using them outdoors, you can easily request that your metal signs are coated to make them more weather resistant.

Apart from coating options, the possibilities for metal tacker signs are far and wide. The best part about this effective marketing strategy is that you do not have to sacrifice quality over visibility. Metal signs can be custom manufactured out of steel, aluminum, stainless steel or porcelain. You can even go a mix media approach and turn your metal signs into chalkboards or clocks.

Metal is also a very friendly material to work with, that’s why you can easily die cut your metal tacker signs to any shape or size. You can also request unique embossing techniques on your metal tacker signs to achieve a 3D effect!

Check out some of our work and capabilities below and get inspired!

 

These signs look native in different settings, whether it be at events, restaurants or bars. They’re a non-invasive yet effective form of marketing. Often times metal signs can be the only source of advertisement at an establishment, so make it count by custom producing an eye-catching piece your clients won’t miss.

Let’s create something vibrant and colorful that will grab and hold the attention of potential customers. As a one-stop shop for all promotional marketing materials, our team can sketch your ideas and bring them to life, all within your budget.

So let’s get sketching and contact us to create an attractive metal sign that will expose your brand to the masses.

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Imagine being at a grocery store or liquor store. You are torn between two equally priced products. They are both beautifully packaged in a way that exudes credibility and quality. The only difference between the two is that one has a sample product hanging off its bottle neck.

Which product do you take home?

It has been proven that hitchhikers and bottle neckers hold weight in whether a product will be chosen over their competitor. Adding a sample product, recipe or coupon increases the perceived value of the product and makes customers feel like they are getting more than what they paid for. That is why these products are vastly popular at stores, they are the perfect way to influence customers and increase sales.

Our team is an industry leader when it comes to bottle neckers. This point of sale strategy is one of our most effective and we pride ourselves in providing solutions through top shelf bottle neckers.

Often referred as a rubber bottle necker, the ElastiTag® (shown below) is actually latex-free unlike rubber and is largely popular in the industry. The elastomer base ensures that whatever the bottle necker is holding stays in place. The elastomer loop is remarkably strong and ensures durability in a busy setting like grocery stores or liquor stores. You can get the elastomer loop in a variety of colors to match your product and brand. Bottle neckers can also be printed on paper, vinyl, plastic and polypropylene. You can even request to custom produce it in any shape or size.

Bottle neckers are a unique and effective way for brands to share their story and goals with customers across the world. It is especially great for new brands that are trying to emit what they’re all about. These nifty point of sale items are a great way to directly connect and communicate with your target audience.

As the above scenario, bottle neckers can also hold a sample product or gift for your customers. These are commonly known as hitchhikers or on-packs. Providing sample products or trial offers is a way to nurture your clients, entice them to venture further into your brand and advertise your extensive range. Whether you’re adding on a lightweight packet, 50mL bottle or even a compressed t-shirt, customers will appreciate the attention to detail.

Overall, bottle neckers are a popular and effective choice because of their ability to engage potential customers, increase sales and their high ROI. Even if your company spends thousands of dollars on advertisements and other forms of marketing, none of it will make an impact on customers making an on-the-spot decision. Bottle neckers take care of this by providing the extra influence necessary to skew the customer’s choice in your favor.

This simple technique can be used for any occasion; the release of new products, holidays or sports seasons or new partnerships with other brands. Or you can simply use it to introduce your brand or launch an effective rebrand.

Explore your options with bottle neckers today! With years of experience, our team is here to help and guide you to success.

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Our team does more than just bottle neckers! We are a one-stop shop for all promotional marketing solutions. Whether you are looking for your next big-ticket giveaway item, premium kits or even floor displays, our team can help. You’ll immediately notice our extensive range, that’s why some of the biggest brands in the country have chosen MRL Promotions as their lead provider for all promotional marketing strategies.

Want to learn more about our capabilities and how you can implement them into your business? Contact a team member today and tell us a little bit about your company and goals. We’ll be more than happy to have a conversation about creative strategies that can assist your company to shine!

We absolutely love wood point of sale items. Wood is a durable and versatile material that can be used in plenty different forms to give your products a special and classic look. One of the best aspects about wood point of sale items is that they look native to their surroundings and do not feel invasive. As we visited before, products that look like they belong in their surroundings are sometimes the best way to promote a brand.

One of the most popular options, usually for bars and restaurants, are barrel head signs. Barrel head signs are a preferred way to promote a brand because of their ability to double as décor for businesses. These point of sale items can be custom made from authentic barrel heads or can be custom produced from non-authentic products for a more cost-effective option. Barrel head signs are a great way to shed some light on a brand while still maintaining a business’ aesthetic look.

Authentic barrel head signs are perfect for businesses trying to provide patrons with an experience. Authentic barrel pieces contain the history of the barrel they came from, so for whiskey or wine businesses, this can be a way to have a little piece of the distillery off-premise. Wood barrel head signs are incredibly long lasting and have a variety of options to ensure that your product is completely unique. You can use metals as the rim to give it a polished finish, turn the barrel head into a wall clock or cover it in your brand by engraving or printing right onto it.

From the walls of your business to the back of your bar, wood point of sale items can make an appearance. We visited the effectiveness of wood flight trays in a previous post, but there are several other products that can ensure patrons notice your brand. Among these are wood back bar displays and wood bottle glorifiers. Back bar displays and bottle glorifiers come in a variety of materials, but once again wood is a crowd favorite due to its long lasting capabilities. Wood bar displays are the perfect way to frame certain products. By simply creating a branded pedestal for your bottles you can push the brand and make sure the product is visible for patrons to order. Wood back bar displays can also be paired with lighting to literally shed light on your product. Explore your options and get creative!

Want something a little more classic? Bring the process of wine and whiskey making into the bar and make customers feel part of the experience with custom oak barrels. Oak barrels are a great way to present your product and give it an authentic look. Whiskey barrels are hard to ignore, they act as a staple piece and focal point for your bar. The experience of getting liquor or wine from a barrel is different than getting it from the bottle. Patrons will appreciate the effort and it will most certainly be a conversation starter.

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Check out some of our past wood back bar displays and bottle glorifiers and get inspired for your next project!

 

Wood point of sale items can be widely found at restaurants and events. Browse through more of our past work below, you might find something that could be useful to your business!

If you can think it we can produce it. Contact a team member today and explore your options.

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With the rising popularity of craft whiskies and beers, flight trays have become one of the most used point of sale items in nightclubs, bars, and restaurants.

Flight trays are the perfect product to entice customers to try a variety of drinks instead of just one. Flight trays can hold sample-sized drinks which can leave the customer with a thirst for more and potentially increase sales. These point of sale items are great for on-premise tasting programs, private tastings, and experiential dinners.

Use them as an introductory course for new patrons, as a compare and contrast activity, or simply as an effective serving tray.

But, flight trays are not only limited to the liquor industry. These point of sale items can be used as sampling trays for any product. Use them to hold samples of juices, sauces or even ice cream.

Because flight trays are incredibly versatile and can be used for a variety of products, they can be custom produced to meet your needs. This makes them an incredible promotional product because you get optimum creative reach!

Popular Style

Flight trays are more commonly seen in their paddle style as displayed below. These are typically wood flight trays that would be used for beverages like whiskeys or beers. The wood flight tray paddle style is mostly popular because it is easy to carry several drinks, all without spillage.

Get Creative

Although the style above is very popular, flight trays can be custom produced to any size or shape!  So there’s plenty of creative room, just look at some of the examples below.

Flight trays can be engraved or printed with your logo or art and they come in a variety of materials, the most popular being wood. Flight trays can also be mixed with other materials like metals or chalkboard inserts to give them a unique touch. They can also be custom produced fully out of acrylic or metal.

 

Are Flight Trays a good marketing strategy?

Yes! The longer a point of sale item stays close to your customer the higher the chances your brand will be retained. Flight trays are also an ideal point of sale item because they can promote different products or flavors all at once. You can engrave several product names to promote your best products, all through one tray.

Do you change your advertised products daily or weekly? No problem, a flight tray with a chalkboard insert might be the best solution for your business. Change your specials as much as you want with a chalk insert.

The custom Process

Our team of designers has the experience and expertise to provide you with flight trays that meet all your specifications. MRL has custom produced some of the best flight trays on the market, by paying attention to detail and using only the highest quality materials. Our team of experts make the process seamless. We are always prepared to make your vision a reality, all within budget.

Contact one of our team members today and get more information on how to effectively market your brand though custom flight trays.

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We Do More Than Flight Trays

Looking for something else?

If you can think it MRL Promotions can produce it. Browse through some of our other custom products below. Contact a team member today and find the perfect marketing solution for your business and brand.

The key to success for a lot of bars and restaurants is staying clean and most importantly organized. Working in a high-paced industry means bigger risks for human error. But, there are many products that can ensure a clean surface and quick production. One of these popular products are Shot Dispensers.

These machines ensure that you pour the right amount every time so you get your money’s worth. Your business will cut down liquor cost by pouring accurately every time. They also keep your liquor at perfect temperatures and ensure your drinks have the same consistency every time. Some of these shot machines can even hold more than one type of liquor at a time!

Shot pourers are not just efficient to monitor your liquor spending, they’re also the perfect marketing platform. These point of sale items sit well in the back bar and are small enough that you can move them around your bar as you feel fit.

All Shot dispenser machines can be wrapped in any design or brand, which can make them an ideal focal point for your bar. Add a pop of color or leave the machines’ shiny metallic surface exposed with your brand’s name to catch the attention of your patrons.

Want to increase sales for a particular liquor or take part in cross-promotional marketing? You can custom produce a unique full color design that can highlight that specific product and call attention to anyone approaching the bar.

So, what makes this the perfect point of sale item for your bar?

Shot dispenser machines, also known as shot chillers, are located in prime marketing real estate. The best place to promote a product is during transactions, this ensures your customer has your full undivided attention. At the bar is where many transactions occur, patrons are ready to spend!

Shot dispensers are also one of the few point of sale products that are not only effective in promoting your business and products, but efficient for you and your team. Give your team the tools necessary to meet the high demand of your business. Shot machines are a great addition to keep up with never-ending drink orders.

In addition to being a prime marketing tool and efficient bar addition, all shot dispensers come with a toll free number on the machines. So, in case of any questions or issues with the product, you’ll always have a helping hand.

Where to start:

Using shot dispenser machines as a point of sale can seem like a difficult task to accomplish and expensive product to produce. Fortunately, MRL Promotions makes these orders simple, fast, and on budget.

Shot machines come in all sorts of different sizes and styles, which ensures that you can get something within your needs and budget.

So get creative with your marketing strategies! Many products out there have dual purpose, where they can enhance your day to day business and your brand visibility/brand awareness.

The rundown – shot machines:

• Are fairly portable and efficient to quickly create multiple drinks
• Can be used as point of sale items to market your business or products
• They are native to prime promotional real estate
• They can be fairly affordable

Check out some of the shot machines below and get inspired! If you want more information about these point of sale items, contact one of our team members and we’ll be happy to provide our expertise!

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Environmental efforts are on trend.

As a result, reusable, recycled and biodegradable items have become more prominent in the industry.

The scales skew with every incoming environmental ordinance. The most recent one being plastic bag bans and taxation.

These efforts intend to lower the production and waste of non-biodegradable materials, such as plastic. Since single plastic bag use is a contributing factor to this issue, some cities and states are mandating businesses to charge customers for plastic bags.

Although many are for environmental preservation efforts, this change can present itself a bit inconvenient for business owner.

But, don’t fret! Our many years of experience tells us that this might be a prime opportunity for businesses’ growth in marketing efforts.

Here are 3 ways the plastic bag ban is benefiting businesses.

 

1. A Justifiable and Non-invasive form of Marketing

As a recent ordinance, consumers expect change in relation to shopping bags.

This is great news for promotional items like tote bags!

As an alternative for plastic bags , tote bags will not seem like a marketing stunt.

One of the biggest obstacles to overcome when providing promotional products is to lower their invasive nature. The item has to have enough appeal, perceived value and demand. Otherwise, customers will feel like a walking billboard.

This transitional climate from plastic bags to other bag alternatives eliminates the products invasive nature. Non-woven and other reusable bags will become highly desirable to customers. Their appeal to customers and reusability will be incredibly beneficial to a business’ brand visibility.

Think about how many times a week customers go shopping, now amplify that by the entirety of your client base.

These could be hundreds of branded and personalized tote bags in your customer’s home, car, and their own person when shopping.

This is an ideal and prime opportunity to increase brand awareness.

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But, with change comes effort to adjust.

Luckily for businesses, distributers like MRL Promotions exist.

Companies like ours ensure that ordering promotional products is an easy and smooth process.

By providing an idea of your brand, time frame and budget, our product specialists can compile several product options for you to choose from. Or, we can always custom produce your ideas into reality.

We oversee projects from beginning to end, ensuring that you get a beautiful product all within your budget.

Check out some of our past tote bag projects below, and get inspired!

If want to jump on this marketing opportunity call us today to explore your options.

2. Nurture Customers and Increase Brand Loyalty

The bag ban will also be inconvenient to some customers.

After buying tens to hundreds of dollars in groceries the last thing a customer wants to hear is “Would you like to buy a plastic bag for that?”

Getting free plastic bags for groceries has been the norm for many years. So, although some customers may expect change, it doesn’t mean it will be an easy transition.

Take this opportunity to nurture your customer.

Educate them on the recent change*. Let them know that the plastic bag fee will be in effect at all businesses in your area.

Then, be quick to provide them with a solution to leave a long-lasting impression!

Customers might not mind paying 5 cents for a plastic bag the first time around, but those pesky fees pile up.

Provide customers with a solution that will be more affordable in the long run.

We already spoke about the non-invasive nature of promotional tote bags and their benefits for brand visibility. But, providing clients with immediate solutions during a time of change can also potentially impact brand loyalty.

Branding is more than colors and text fonts, it’s about the message you emit to customers; it’s the voice and character of your company.

Show customers that you care about their every day comfort, not just when they pull up to your register.

Providing customers with a branded reusable tote bags will show that you want them to have a pleasant shopping experience every time, whether it be at your business or not.

You can provide these as complimentary giveaways or charge a small fee.

Regardless of whether you charge a fee or not, this is a much more affordable and practical solution for customers than paying 5+ cents for each plastic bag every time they go shopping.

Providing an immediate solution to current change will emit your company’s effort for fast response and customer satisfaction. And research has shown that customers are much more loyal to brands that understand their needs.

Being one of the first to provide a solution can potentially result in returning customers and a positive outlook of your business.

 

3. Be Part of the Future

Environmental preservation efforts are making a rapid climb in the industry. Be one of the first to take the changes head on and set the standard for other businesses.

This is a perfect opportunity to get creative with your promotional products and find a new way to emit your business’ sta          tement and brand. Communicate with your customers directly through a highly useful and green product.

Show the general public that your company is forward-thinking, aware of recent changes and a pioneer in new trends and efforts.

Be the future.

Have questions on how to market your business through promotional products? Our agents are here to help, contact us today and we’ll make sure your brand gets the attention it deserves.

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*Not all cities or states in the US have implementer plastic bag bans or taxes.

Sometimes the best way to advertise your brand is through items that are native to their setting. A prime example of this is promotional mats.
Apart from being a safety precaution and surface protector, mats are a great platform to market your business or engage in cross-promotional marketing with other companies.

As a necessary item in many venues, products like custom floor mats are the perfect backdrop to promote your brand. Personalized mats easily blend into their surroundings as a functional item and act as a subtle promotional display. This is a great tool because it eliminates the invasive nature many other forms of hard advertising face.

Personalized mats are one of our favorite items to pitch for clients in the food and beverage industry. It’s a method that has been proven to be highly effective.

These mats are often placed in ideal locations that grasp the attention of the customer. Customized floor mats can be found at the entrance of retail stores, commercial buildings, offices and everywhere in between. Whereas bar rail mats, service mats and bar counter mats are often an essential addition to restaurants and bars.
Custom bar rail mats and bar counter mats are also often placed where transactions occur, which ensures that you will have the customer’s undivided attention. This makes the product an ideal promotional platform because it ensures visibility and potentially increases brand recognition.

Besides being the perfect
subtle billboard for your business, custom bar rail mats and bar counter mats have a high level of usability. Spills are guaranteed in any high-paced business that handles food or beverages. That’s why custom rubber mats are an all-time favorite for bars and restaurants. Bar rail mats prevent shakers, mixing glasses and other bar tools to come in direct contact with the bar which eliminate water mark issues. It also creates a non-slip surface to grip glassware and decrease the possibility of breakage. Businesses love these items as they are easy to clean and ensures that every spillage is caught.

Although custom bar rail mats, floor mats and bar counter mats are primarily made as a functional not decorative piece, there are numerous ways to personalize them. Through several molding techniques, these heavy rubber bar mats can be made into custom shapes and sizes, and can display any logo or design with a 3D effect. Whether you choose to simply display the mat in your brand colors or mold it into an intricate design, these effective promotional products can be made into a beautiful addition to your business.

Bring in-store advertising to life, or bring a little piece of your brand to off-site events with custom rubber mats. Enjoy a practical and effective way to promote your business.

Browse through some of our past projects below and get inspired!

Have questions or need guidance with your next promotional marketing project? Our representatives are always happy to help and share their expertise.

 

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Our team of experts is native to the liquor industry. Need branded bar products? We can deliver. Check out some of our favorite bar product projects below.

 

One of the hardest tasks while in the consumer industry is to compete right off the shelf. Many clients reach out to MRL Promotions looking for solutions to stand out from their competitors without overwhelming customers. A common way to call attention in a retail setting is through POP displays; this is one of our most effective and popular solutions.

Although the underlining purpose of POP displays is to be attention grabbing, MRL has always been determined to create a durable POP display that emits the story and style of a brand. Data has shown that consumers will gravitate towards brands that understand them and emit their personality and lifestyle. For example, we would not create a flashy untailored POP display for a brand or product that targets a refined audience that appreciates the innovation and design of the products they purchase.

An example of this is our addition to the Absolut Elyx campaign. Absolut vodka introduced the public to Aboslut Elyx, a luxury expansion to their products. The focus of this product, apart from its quality, was its cohesive and modern, on-trend copper look. The company went as far as creating custom cocktails and custom barware items, all in its signature copper look.

MRL Promotions knows that your company puts great efforts in creating marketing campaigns, like that of Absolut Elyx, so we always try to create designs that will amplify these efforts and act as an enhancement of what the brand already represents. For Absolut Elyx, our team delivered a new innovative form of printing to emit a copper, foil-like and reflective print to maintain the key point of Absolut Elyx, their premium copper look.

Although this POP display was a corrugated display, MRL Promotions found ways to emit its polished premium look. There are plenty of ways to give cardboard point of purchase displays an elegant look. Most of the efforts to make a corrugated point of purchase display look premium rely on the design and finish.

Some of our POP corrugated displays were turned into bigger than life  statement pieces. One of our best representations of these efforts is our Mahou corrugated displays. These POP displays were turned into large interactive displays to frame their soccer team sponsor.

Another way to emit a premium feel with corrugated displays is to play with faux textures. The Jim Beam corrugated POP display below is a perfect example on how to get that white washed wood look on a cardboard piece. From afar POP corrugated displays can easily resemble other materials like wood and metal. The finish can be made so precise that even up close the printed design can still look very lifelike. The printing method and finish are key factors when trying to emit other elements out of a cardboard piece. The full color printing on our FEEL custom corrugated display, emits a quality that is often found in wood displays, a nice clean and glossy finish. From afar this display can easily fool anyone into thinking it’s a heavy wood fixture.

Corrugated displays are not the only option for POP displays, but it is often an inexpensive way to cater to temporary campaigns and companies looking for a less permanent display. Custom POP displays can be made from metal, wire, plastic or acrylic, wood or corrugate. All POP displays can be catered to your needs and budget and beautifully capture your brand while still being an effective marketing tool.

Check out some of our previous work below.

Have any questions about POP displays, corrugated displays or any other form of promotional advertising? Contact our representatives today and we’ll guide you through the best option for your brand and business.

 

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Our team is renowned for creating beautiful marketing pieces out of everyday necessities for businesses. Some of these include custom refrigerators, coolers and ice buckets. These everyday items, which businesses use on and off premise, can easily be turned into a beautiful POS item that will capture the attention of any patron or passerby.

There is a wide range of options when it comes to custom coolers, refrigerators and ice buckets. MRL produces various rolling coolers, ice buckets and refrigerator projects a year. We beautifully display the client’s logo or fully wrap the product in a unique design. Some examples of this would be our Mix 1 custom printed refrigerator project, our rolling cooler for Fusion and D’Angelico metal ice bucket. These simple solutions can turn a practical item into a billboard for your business. As common items found in bars, restaurants and events, promotional refrigerators, promotional rolling coolers and promotional ice buckets are a soft marketing tool that ensures to increase your brand awareness by displaying your logo or message to the masses.

Although there are many standard shape and sizes for these products, they can be custom made into any shape or size. MRL has created custom designs like the Kombrewcha project below. The window in the design, provides potential clients with a taste of the product and ensures to induce curiosity. Small design choices like the one below can sometimes be the defining factor of whether a potential customer will even be drawn to the product. MRL has advised and provided clients with design solutions to appropriately frame products for consumers for years and has been seeing positive results thus far.

Other projects like Alexander Keith’s custom barrel Refrigerator, require close communication with the client to meet their exact vision. With the recent rise in popularity of rustic and industrial products, barrel refrigerators are sure to be hit and can be easily used as a decorative piece as well as a marketing tool. Having POS items that blend well with your business or other products is a great way to create a cohesive look and emit your brand.

These promotional items can be made in a variety of materials. One of our more custom cooler projects includes Kombrewcha’s Metal coolers. This vintage design was a hit at Kombrewcha’s event and it proved to be an effective marketing solution for a company that was looking for a fun twist to embody their brand.

One of the more popular options are promotional rolling coolers, which are an easy and practical solution for off site events. The coolers can be printed with any logo or design. Apart from being incredibly practical and keeping your product cool, it can display your brand beautifully in a large platform for potential clients to see and can be used on or off site.

MRL has been in the business creating custom coolers, Ice buckets and refrigerators for years. Check out some of our past work below and find a creative and practical solution for your business.

Want to know more about marketing options for coolers, refrigerator and ice buckets? Contact our representatives today and we’ll be happy to guide you!

 

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As we get near the holiday season we face a lot of questions from our clients in regards to custom promotional holiday gifts. Many companies might splurge on custom holiday gifts for partners or clients, but sometimes forget about the power force of a business, the employees.

With low budgets at the end of the year, companies tend to draw a blank about which items they can afford to purchase. MRL Promotions is an expert in these kinds of situations. That is why apart from our many available custom promotional products we have created a Holiday Gift Guide for you. We can also provide additional options of items or bundles for an affordable, yet useful, holiday gift that your employees will love.

Drinkware is always a useful holiday gift to provide employees. Pairing a tumbler with a matching travel coffee mug will make your gifts feel as part of a set and will ensure use. Adding custom packaging with snug inserts, instead of providing the items separately, will also evoke a premium feel and ensure it looks like holiday gift.

Bundles are also a great way to give simple gifts a premium feel. Pairing two or three simple items in sleek-wrapped packaging instead of providing a set of loose items will   ensure that the items feels as a holiday gift instead of branded office supplies. Usability and practicality are key terms to keep in mind when choosing a holiday gift for your employees.  Thinking of items someone would use on the daily in an office setting can help determine what kind of bundle you’d like to create. For example, pens and notebooks are a common gift set in corporate settings, but it is also overused. Adding a touch of premium with technology gifts like power banks or speakers will turn this holiday gift into something usable inside as well as outside the office setting.

Seasonal items are also a great way to personalize gifts. Scarves, blankets and warm trendy zip-up jackets are a great way to show your employees you care. Give them something useful for the cold season, and all the while beautifully display your logo on these high-quality gifts. Items with high utility, like the ones below, tend to not put off receivers when they’re branded. As long as the product is comfortable and usable, the branding will fall second to utility.

Food is a gift favorite, after all everyone eats. Packages like the below might not be as personalized as the ones above and have less time of usability, but they are sure to be enjoyed. The advantage of food gifts is that they are often shared with company like friends and   family. This high share factor increases your brand visibility, ensuring that your brand will be displayed to several people. High sensory gifts, like food, tend to stick to someone’s memory and thus, so will your brand.

Still drawing a blank? Contact one of our representatives and they will give you a helping hand. We cater every order to our client’s brand and audience, ensuring that all promotional items clearly evoke the brand’s identity. Call us today and discover the endless possibilities for this holiday season.

 

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