Our Color Psychology Glossary for Your Promotional Products/POS

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that will have the maximum impact for your company.

Here is an infographic we made with the key elements of each color. If you want more details on any color, then scroll down and select the color of your choice on this glossary we created!

Color Psychology Infographic


RED

 

ORANGE

 

YELLOW

 

GREEN

 

BLUE

 

PURPLE

 

PINK

 

BLACK (Coming Soon)

 

WHITE (Coming Soon)

 

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter: Pink

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color PINK.

Here is a graphic our team made to give an overview of the main associations with the color pink:

Psychology of Pink

Pink is a color associated with passion, imagination, and nurturing. It is a color that is calming and comforting as well as representative of hope. Additionally, it can be used as a color that symbolizes being sweet, caring, and understanding.

It is typically seen as a more feminine color, especially with lighter shades, which makes it used more with companies and products relating to things feminine. However, not every female likes the color pink, so it should not automatically be used as your product’s color unless the other traits associated with pink line up with the message you intend to send.

Due to its connection with femininity, some male audiences will not resonate with pink products. Besides being considered a “girly” color, the other negative connotations to consider is its association with being immature or unrealistic. However, these feelings can also be said to represent innocence, which is not always a bad thing. As with any promotional product, it is important that you think of who your target audience is for your promotional product to decide if pink is a strategically sound color to implement or not.

Here are some examples of previously made promotional products using the color pink to give you a taste of what MRL can create for your company.

Pink Custom POP Display
POP Corrugated Display
 

 

Pink Custom Hat
Custom Hat

Custom Pink Water Bottle
Water Bottle

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter: Purple

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color PURPLE.

Here is a graphic our team made to give an overview of the main associations with the color purple:

Psychology of Purple

Purple is the color of imagination, as it stimulates creativity and opens the mind. It is a color that suggests extravagance and creates the association of a product having a high level of quality over others. Additionally, purple is linked to creating peace of mind and calming individuals.

Purple equals premium in the mind of many due to the color’s connection to royalty and superiority. If you want to create a truly regal promotional product, then considering utilizing purple. For maximum impact, use purple packaging with hints of gold details to elevate the perception of royalty.

The richness of purple also portrays power, which creates feelings of wisdom and leadership. It is known to be a great color to use for products that are meant to inspire others. This might be in the form of a positive quote or in the form of a pen or notebook where people write or record thoughts. Another idea for where purple is a strategic color to use is for products that are related to self-improvement or meditation since it is a color that helps us get in touch with ourselves. Examples of these type of products might be scented candles, lotion, or even a yoga mat.

Here are some examples of previously made promotional products using the color purple to give you a taste of what MRL can create for your company.

Purple Custom Promotional Products

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter: Blue

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color BLUE.

Here is a graphic our team made to give an overview of the main associations with the color blue:

Psychology of Blue

As you can see above, blue is the color that is related to being trustworthy and responsible. It is a color of honesty, loyalty, and reliability. It is considered to be the “safest” color to use because it builds a feeling of dependability to customers that they will associate with your brand. Blue is a color that is related more to personal communication, rather than mass communication, which makes it a more personable and connectable color.

Blue is a calming color that slows down heart rate and reduces appetite. It is a therapeutic color for both the mind and the body. It is the perfect color to use if you want your company to be associated with trust and reliability. It is also a suiting color for any companies related to the sky, air, or to water. There are very few downsides to this color. The negative connotations to the color are unfriendliness, or being considered too predictable or conservative. Additionally, due to its connection to reducing appetite, it is not a smart color choice for any companies or products relating to food.

Lighter shades of blue are ideal for companies or products relating to relaxation, health, wellness, or travel. Darker shades of blue are ideal for those companies that want to emphasize a sense of honesty and integrity, as the darker shades are considered to be more serious. Blue in general is typically a universally liked color and a safe choice.

Here are some examples of previously made promotional products using the color blue to give you a taste of what MRL can create for your company.

Blue Custom Promotional Products

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter: Green

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color GREEN.

Here is a graphic our team made to give an overview of the main associations with the color green:

Psychology of Green

As you can see above, green is associated with health, growth, and nature. It is known as the color of balance and harmony. Green is the perfect color for any businesses relating to health or healing. This makes it an ideal choice if you are promoting any natural, organic, or environmentally friendly products.

While lighter shades of green are related to growth, darker shades of green are associated with money and wealth. Lighter and medium shades of green are seen as a very hopeful and peaceful color that can relax and ease the mind. It can also be seen as a color of stability, which adds to these green shades being comforting. On the other hand, the darker shades of green, since they relate to money, can also have the negative connotation of being materialistic, possessive, or envious. Yet despite this, since green is a color that is so present in nature, it can be a nurturing color in any shade if utilized properly.

Green is a great color to select if you want to portray the feeling of harmony and balance, or if you would like your consumers to feel revitalized, as it increases our mental, emotional, and physical states. It is a color of hope and helps us envision the future and what is to come.

Here are some examples of previously made promotional products using the color green to give you a taste of what MRL can create for your company.

Custom Bottle Necker in Green
Bottle Necker

Heineken Custom Bottle Glorifier
Custom Bottle Glorifier

Custom Green Angostura Cans
Custom Cans

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter: Yellow

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color YELLOW.

Here is a graphic our team made to give an overview of the main associations with the color yellow:

Psychology of Yellow

As you can see above, yellow is a color of optimism and clarity. Yellow is the color of intellect, communication, and logic. It is also the color of happiness, cheerfulness, and enthusiasm. Yellow can also be used to help with focus and making decisions, as it is a color of clarity.

This is a color of choice if you want to brighten people’s moods and uplift them. If you are a company that wants to promote fun or entertainment, then this is a great color to use. It stimulates creativity and playfulness in individuals. However, it is important to keep in mind that too much yellow can lead to anxiety or nervousness. Therefore, it might be best to use it sparingly. Another point for consideration is the shade of the yellow, as a dirty mustard yellow will not have the same positive effect that a sunshine yellow will have.

Yellow is a great color to use for point of sale purchases because our eyes are drawn to the color yellow. This makes yellow a great choice at tradeshow events where you might want to capture potential customers’ attention.

Here are some examples of previously made promotional products using the color yellow to give you a taste of what MRL can create for your company.

 

Custom Yellow Drink Bucket
Custom Drink Bucket
 

Custom Yellow USB Key Chain
Custom USB Key Chain
 

Custom Yellow Tissues for Bubmle
Custom Tissues

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter: Orange

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color ORANGE.

Here is a graphic our team made to give an overview of the main associations with the color orange:

Psychology of Orange

As you can see above, orange is considered to be a warm and friendly color. Orange is known to inspire and create enthusiasm. It is an adventurous color and also increases sociability. Like red, orange is also known to stimulate appetite, which makes it a good color for companies and products related to food. Depending on the shade used, it can also represent affordability in business. Due to this, if used too much, then you might risk coming across as “cheap” to consumers.

Using the color orange can have positive connotations such as associating your company with being adventurous, risk-taking, enthusiastic, and cheerful. This means that utilizing orange for your company can send the message that your company is affordable, while also being easy-going and sociable. Since orange is a sociable color linked to stimulating minds and encouraging communication, it is a good color for companies that are hospitable to their customers.

Orange represents risk-taking and adventure, which makes it good for companies relating to the outdoors and to adventure. If you are utilizing your promotional products in a setting where you want others to communicate with each other, then orange is a good tactic to use. It is also a color that encourages self-improvement and can be used in that manner. As always, it ultimately depends on who your company’s target audience is when establishing the right colors to use.

Here are some examples of previously made promotional products using the color orange to give you a taste of what MRL can create for your company.

 

 

Orange Custom Key Chain Float
Custom Key Chain Float
 

Orange Basketball Stress Ball
Basketball Stress Ball
 

Custom Orange Plastic Cup
Custom Plastic Cup

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter: Red

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color RED.

Here is a graphic our team made to give an overview of the main associations with the color red:

Psychology of Red

As you can see above, red is a color associated with excitement, energy, power, and passion. It represents excitement and energy because the color red increases our heart rate and blood pressure and increases adrenalin release. It also raises appetite levels, which is why it tends to be an effective color for companies or products associated with food.

Using red for your business can be a positive or a negative thing. It can be positive by it grabbing consumers’ attention and by it being a color that encourages action. However, it can be negative as it is a color that can be associated with aggression or anger.

While red could be a great color used to stimulate and encourage action, it is important to know if it is the right color for the context you are putting it in. For example, if your company is anything medical related, then red is probably not the right color choice to use, as it will likely create association to blood or injury. That said, it is important to always keep your company’s audience in mind when selecting colors for your promotional products. Using colors that venture outside of your logo’s colors should be use strategically to help your company, not to hurt it. Make sure you know your audience before making your final decision.

Here are some examples of previously made promotional products using the color red to give you a taste of what MRL can create for your company.

 

Red Promotional Product
Printed Aluminum Bottle
 

Red Custom Cooler
Custom Cooler
 

Red EOS Custom Lip Balm
Custom EOS Lip Balm

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter and How to Pick Them

You decided to purchase promotional products to get your brand out there – awesome!

Now you want to make sure that your promotional products have maximum impact.

 

An often overlooked aspect is the color selection of products. Yes, you want to select colors that match your brand’s logo or company colors, but when several colors match, the ones you select have more of an impact than you might think.

 

This is due to something called color psychology. Colors are proven to shape consumers’ opinions. A study entitled Impact of Color in Marketing reports that up to 90% of consumers’ judgements are formed from color alone. Countless studies show that human brains have preference towards brands they can recognize, which makes color vital in forming that recognizable identity. You want your consumers to associate your company’s values with your brand. Colors can influence how your company is perceived.

 

That said, you want to pick colors for your promotional products that are likely to create your desired reaction from consumers. Once you establish what your intended message is with your products, you can then decipher which colors are the most likely to achieve that result.

 

Each color has a unique set of emotions associated with them. When selecting colors for your promotional items, consider what emotions and feelings you want consumers to associate with your brand. Using color strategically is a great way to put out variety in your promotional products instead of constantly sticking to one color alone.

 

Our team at MRL is already a pro at how to create the most effective promotional products for your team. If you want to gain more knowledge yourself so your products can have your desired effect in the end, then here is a quick guide we created to help you out.

 

Color Psychology Infographic

 

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts that include the list of colors above, plus a few added bonus colors.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

3 Items to Promote Your Brand at Events

Festivals and events are incredibly popular this time of year, which is great for companies who are looking to increase their brand awareness.

Companies can get a large audience sample at festivals and events to market their brand.

But how do you capture the attention of a crowd?

  1. Be LOUD with your promotional materials

Subtlety is not to be practiced in a setting where competitors can be right around the corner.

Choose BOLD on-brand colors and fonts that will capture the attention of every event goer.

Custom Tent

Use items that are native to outside events, like tents, to your advantage. Try to invest in quality tents that can become a staple item at every single one of your company’s event.

Get branded tents with bright colors or intricate designs to peak the interest of attendees. Or, make a statement with a large inflatable tent.

You can also turn your shade provider into a form of crowd pool by using interactive tents. These tents can double as games or photo opportunities for attendees. This guarantees your company some participation from your audience!

Branded Tent  

Branded Tent

 

  1. Make the most desired product YOURS

Outdoor events always need beverage stations. Become a meeting point for attendees by providing custom branded beverages or even treats.

You can custom print your own branded label on water bottles, or even fully wrap an energy drink with your personalized artwork or logo.

Custom Drink Packaging

Custom Popsicle

But drinks aren’t the only thing that can relieve attendees from the heat. If you want to get a bit creative, inquire about custom producing popsicles.

These come in a variety of flavors and the packaging can be custom printed with any logo or artwork.

 

  1. Go beyond the product

Customize rolling barrel coolers with your brand to go hand in hand with your custom drinks and treats.

These products are tremendously popular during events and keep your items cool all day long.

The 72-quart coolers carry a full color wrap that you can customize with your logo or any graphic you’d like. The standard rolling barrel coolers, carried by The MRL Group, are commercial grade, which means your company gets the best of the best!

These coolers are double insulated, they do not sweat, and have a convenient drainage system, making it easy to clean after every event.

Custom Rolling Coolers

Want more ideas on how to make a splash this summer? Contact a team member and explore your options!

Learn how promotional products impact audiences and how it can benefit your company.