Why the Colors of Your Promotional Products/POS Matter: Green

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color GREEN.

Here is a graphic our team made to give an overview of the main associations with the color green:

Psychology of Green

As you can see above, green is associated with health, growth, and nature. It is known as the color of balance and harmony. Green is the perfect color for any businesses relating to health or healing. This makes it an ideal choice if you are promoting any natural, organic, or environmentally friendly products.

While lighter shades of green are related to growth, darker shades of green are associated with money and wealth. Lighter and medium shades of green are seen as a very hopeful and peaceful color that can relax and ease the mind. It can also be seen as a color of stability, which adds to these green shades being comforting. On the other hand, the darker shades of green, since they relate to money, can also have the negative connotation of being materialistic, possessive, or envious. Yet despite this, since green is a color that is so present in nature, it can be a nurturing color in any shade if utilized properly.

Green is a great color to select if you want to portray the feeling of harmony and balance, or if you would like your consumers to feel revitalized, as it increases our mental, emotional, and physical states. It is a color of hope and helps us envision the future and what is to come.

Here are some examples of previously made promotional products using the color green to give you a taste of what MRL can create for your company.

Custom Bottle Necker in Green
Bottle Necker

Heineken Custom Bottle Glorifier
Custom Bottle Glorifier

Custom Green Angostura Cans
Custom Cans

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter: Yellow

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color YELLOW.

Here is a graphic our team made to give an overview of the main associations with the color yellow:

Psychology of Yellow

As you can see above, yellow is a color of optimism and clarity. Yellow is the color of intellect, communication, and logic. It is also the color of happiness, cheerfulness, and enthusiasm. Yellow can also be used to help with focus and making decisions, as it is a color of clarity.

This is a color of choice if you want to brighten people’s moods and uplift them. If you are a company that wants to promote fun or entertainment, then this is a great color to use. It stimulates creativity and playfulness in individuals. However, it is important to keep in mind that too much yellow can lead to anxiety or nervousness. Therefore, it might be best to use it sparingly. Another point for consideration is the shade of the yellow, as a dirty mustard yellow will not have the same positive effect that a sunshine yellow will have.

Yellow is a great color to use for point of sale purchases because our eyes are drawn to the color yellow. This makes yellow a great choice at tradeshow events where you might want to capture potential customers’ attention.

Here are some examples of previously made promotional products using the color yellow to give you a taste of what MRL can create for your company.

 

Custom Yellow Drink Bucket
Custom Drink Bucket
 

Custom Yellow USB Key Chain
Custom USB Key Chain
 

Custom Yellow Tissues for Bubmle
Custom Tissues

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter: Orange

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color ORANGE.

Here is a graphic our team made to give an overview of the main associations with the color orange:

Psychology of Orange

As you can see above, orange is considered to be a warm and friendly color. Orange is known to inspire and create enthusiasm. It is an adventurous color and also increases sociability. Like red, orange is also known to stimulate appetite, which makes it a good color for companies and products related to food. Depending on the shade used, it can also represent affordability in business. Due to this, if used too much, then you might risk coming across as “cheap” to consumers.

Using the color orange can have positive connotations such as associating your company with being adventurous, risk-taking, enthusiastic, and cheerful. This means that utilizing orange for your company can send the message that your company is affordable, while also being easy-going and sociable. Since orange is a sociable color linked to stimulating minds and encouraging communication, it is a good color for companies that are hospitable to their customers.

Orange represents risk-taking and adventure, which makes it good for companies relating to the outdoors and to adventure. If you are utilizing your promotional products in a setting where you want others to communicate with each other, then orange is a good tactic to use. It is also a color that encourages self-improvement and can be used in that manner. As always, it ultimately depends on who your company’s target audience is when establishing the right colors to use.

Here are some examples of previously made promotional products using the color orange to give you a taste of what MRL can create for your company.

 

 

Orange Custom Key Chain Float
Custom Key Chain Float
 

Orange Basketball Stress Ball
Basketball Stress Ball
 

Custom Orange Plastic Cup
Custom Plastic Cup

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter: Red

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color RED.

Here is a graphic our team made to give an overview of the main associations with the color red:

Psychology of Red

As you can see above, red is a color associated with excitement, energy, power, and passion. It represents excitement and energy because the color red increases our heart rate and blood pressure and increases adrenalin release. It also raises appetite levels, which is why it tends to be an effective color for companies or products associated with food.

Using red for your business can be a positive or a negative thing. It can be positive by it grabbing consumers’ attention and by it being a color that encourages action. However, it can be negative as it is a color that can be associated with aggression or anger.

While red could be a great color used to stimulate and encourage action, it is important to know if it is the right color for the context you are putting it in. For example, if your company is anything medical related, then red is probably not the right color choice to use, as it will likely create association to blood or injury. That said, it is important to always keep your company’s audience in mind when selecting colors for your promotional products. Using colors that venture outside of your logo’s colors should be use strategically to help your company, not to hurt it. Make sure you know your audience before making your final decision.

Here are some examples of previously made promotional products using the color red to give you a taste of what MRL can create for your company.

 

Red Promotional Product
Printed Aluminum Bottle
 

Red Custom Cooler
Custom Cooler
 

Red EOS Custom Lip Balm
Custom EOS Lip Balm

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

Why the Colors of Your Promotional Products/POS Matter and How to Pick Them

You decided to purchase promotional products to get your brand out there – awesome!

Now you want to make sure that your promotional products have maximum impact.

 

An often overlooked aspect is the color selection of products. Yes, you want to select colors that match your brand’s logo or company colors, but when several colors match, the ones you select have more of an impact than you might think.

 

This is due to something called color psychology. Colors are proven to shape consumers’ opinions. A study entitled Impact of Color in Marketing reports that up to 90% of consumers’ judgements are formed from color alone. Countless studies show that human brains have preference towards brands they can recognize, which makes color vital in forming that recognizable identity. You want your consumers to associate your company’s values with your brand. Colors can influence how your company is perceived.

 

That said, you want to pick colors for your promotional products that are likely to create your desired reaction from consumers. Once you establish what your intended message is with your products, you can then decipher which colors are the most likely to achieve that result.

 

Each color has a unique set of emotions associated with them. When selecting colors for your promotional items, consider what emotions and feelings you want consumers to associate with your brand. Using color strategically is a great way to put out variety in your promotional products instead of constantly sticking to one color alone.

 

Our team at MRL is already a pro at how to create the most effective promotional products for your team. If you want to gain more knowledge yourself so your products can have your desired effect in the end, then here is a quick guide we created to help you out.

 

Color Psychology Infographic

 

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts that include the list of colors above, plus a few added bonus colors.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

3 Items to Promote Your Brand at Events

Festivals and events are incredibly popular this time of year, which is great for companies who are looking to increase their brand awareness.

Companies can get a large audience sample at festivals and events to market their brand.

But how do you capture the attention of a crowd?

  1. Be LOUD with your promotional materials

Subtlety is not to be practiced in a setting where competitors can be right around the corner.

Choose BOLD on-brand colors and fonts that will capture the attention of every event goer.

Custom Tent

Use items that are native to outside events, like tents, to your advantage. Try to invest in quality tents that can become a staple item at every single one of your company’s event.

Get branded tents with bright colors or intricate designs to peak the interest of attendees. Or, make a statement with a large inflatable tent.

You can also turn your shade provider into a form of crowd pool by using interactive tents. These tents can double as games or photo opportunities for attendees. This guarantees your company some participation from your audience!

Branded Tent  

Branded Tent

 

  1. Make the most desired product YOURS

Outdoor events always need beverage stations. Become a meeting point for attendees by providing custom branded beverages or even treats.

You can custom print your own branded label on water bottles, or even fully wrap an energy drink with your personalized artwork or logo.

Custom Drink Packaging

Custom Popsicle

But drinks aren’t the only thing that can relieve attendees from the heat. If you want to get a bit creative, inquire about custom producing popsicles.

These come in a variety of flavors and the packaging can be custom printed with any logo or artwork.

 

  1. Go beyond the product

Customize rolling barrel coolers with your brand to go hand in hand with your custom drinks and treats.

These products are tremendously popular during events and keep your items cool all day long.

The 72-quart coolers carry a full color wrap that you can customize with your logo or any graphic you’d like. The standard rolling barrel coolers, carried by The MRL Group, are commercial grade, which means your company gets the best of the best!

These coolers are double insulated, they do not sweat, and have a convenient drainage system, making it easy to clean after every event.

Custom Rolling Coolers

Want more ideas on how to make a splash this summer? Contact a team member and explore your options!

Learn how promotional products impact audiences and how it can benefit your company.

Rise to Success with Promotional Products

We have been in the industry for well over two decades, and we always notice apprehension from those shopping for promotional products for the first time.

We are in the age of technology, and most marketing teams gravitate to perform sale and brand strengthening efforts solely online.

But, because technology is prominent, it does not always mean that it’s the best way to reach your audience.

As experts in the field, we like to educate our clients and potential future clients on the effectiveness and affordability of promotional products, point of sale items and point of purchase items.

But, don’t just take our word for it!

Let’s look at the numbers and explore how your business can benefit from a little promotional product TLC.

Online Marketing

Although you MUST have some type of online presence, pure online marketing alone will not guarantee exposure, especially if you are a new business or pitching a new product with little following.

Online marketing efforts such as social platform maintenance and email marketing are a great way to nurture your audience. But unfortunately, it is not the greatest platform to draw in new customers, participants or leads. Especially for fields such as:

  • Non-profits
  • Education
  • Healthcare
  • Construction
  • And financial services

That is why many of these businesses gravitate towards promotional products to increase their brand awareness.

PPAI, one of the largest service providers in the promotional industry, connecting suppliers and distributors alike, has released their analytics for 2017. These were conducted through large sample surveys from consumers.

According to the survey, 40-60+% of consumers:

  • Avoid online video ads
  • Do not watch TV commercials
  • And ignore or block digital ads

Unlike the above, only 20% of people said they discard or pass along promotional products.
The odds are already in your favor by adding promotional products to your marketing strategies!

Know Your Audience

Our team has learned to quickly identify clients’ target audiences!

Although our priority is to provide clients with the best quality and pricing as fast as possible, we dig deep, to the root of the project, in order to achieve the best results.

Ask yourself questions like:

  • For what will this product be used?
  • What would I like to achieve from this marketing effort?
  • Would I like to increase sales, attain new leads, or simply increase brand awareness or online traffic?

Focus beyond the product. Focus on your company’s goals!

Let’s take a closer look at what the survey had to say about how the general public reacts to promotional products.
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Consumers reported that they remember receiving at least one promotional product in the last 6 months.

70-85% of consumers said they recall the brand, the message, or the call to action.

And to top it all off, 83% had a favorable impression of the advertiser after receiving the product.

But why do consumers feel this way about promotional products?

The answer is easy.

Chances are consumers are keeping the items at home, on their own person, in their vehicle, or at work.

These are high traffic areas; areas that the consumer will see daily, hourly, even minute by minute. This increases the product’s visibility and your brand’s exposure, which automatically increases brand retention.

This is why products like:

  • Wearables
  • Drinkware
  • Bags
  • Writing instruments
  • Desk, office and business accessories
  • And computer products

…continue to thrive. These are the most purchased products in the industry, according to the PPAI report. And from our experience these are some of the most requested products.

But…

How do you use promotional products as a marketing tool?

Gifts and Contests

Most companies want to use promotional products to create brand or product awareness, retain or appreciate existing customers, generate conversions and referrals, or drive traffic to a website or to a real life store/office.

These are goals that can be easily achieved through promotional products.

But through which strategies can we achieve these results?

We’ve worked with several companies that have reached great results by using promotional products alongside other forms of marketing media such as social media, email marketing and sales promotions.

Most of these mixed media marketing strategies include social giveaways, contests or gifts with purchase.

Free products, or the chance to win a product, increases the probability that someone will click your link, give personal information (like an email or phone number) or simply visit your site or store.

Similarly, doing gift with purchase incentives or custom producing value added packaging increases the chances that your product will be chosen over the competition.

 

 

Father’s Day Gift with Purchase

 

Mail-in Gift with Scheduled Presentation

Trade Shows and Events

Don’t want to get too fancy?

Use promo products in their most natural form, at events or trade shows!

Bumble – Aspen Winter Giveaways

Promotional products have a physical pull on those passing by, especially if it’s a free and desired product or sample.

Using promotional products as a form of crowd pull is a great strategy to use at trade shows or events.

These products come in all different shapes, sizes and mediums, so get creative or ask our team how you can be the focus of your next event.

Using statement pieces like inflatables, rolling banners, and bright table covers are a great way to catch every attendees’ eye.

Then, draw them in with on-trend gifts they cannot resist!

The past year and even now Bluetooth-compatible gifts and tech accessories have been on the rise.

Most recently we’ve seen increase in Bluetooth speakers and accessories like the Popsocket®, SlingGrip® and stretchy phone wallets.

This initiative is constantly and often solely used to increase brand awareness. And according to PPAI’s research it is fairly effective.

About 79% of people who receive a promotional product look up the brand. And even 83% of people said they are more likely to do business with the brand.

So think carefully about the products you will give out at your next event.

And if you’re feeling stuck, call an MRL team member and discuss the possibilities for your business.

Recognition, Retention, and Public Relations

We already know that promotional products are used to create new leads or to attract new customers.

But, once you’ve acquired your lead or customer, then what?

Promotional products are also often used as a form of recognition or retention.

Have you ever gone to a store and they’ve asked for your address? Or email? And soon after you receive a branded gift in the mail or an email with a branded gift offer?

This is another way that you can utilize promotional products.

They are also often used as form of recognition and retention for employees or partners like influencers.

Our team has created several of these products that appreciate partners, employees and existing customers. Check out some of our work below!

Barrel Head Speaker – Influencer Gift
 

 

Employee Gear

 

How does The MRL Group help companies like yours succeed?

Our team is a research machine. We are always searching online, and in our daily lives and events, for the most desired and effective products.

We scan our environment for products that could potentially enter and become relevant to our industry.

Take for example the popularity of the fidget spinner last year.

Although the fidget spinner entered commercially for the general public, we quickly identified that the product’s desirability could provide companies with the exposure that they sought.

We soon after found ourselves custom producing Fidget Spinners for companies like the Miami Heat, Bacardi and Douglas Elliman Realty.

Our company helps clients identify which products will achieve results, by pinpointing long term and short term opportunities.

For example, the fidget spinner product would be considered a short term opportunity.

Fads like these are common, but are not made to last. Many will lose their shine within months to a year. They are great exposure while they are all the rage, but soon after that they fall flat.

This is why items like the fidget spinner are great for quick exposure and short term goals. You can use them as a small gift incentive to have customers sign up for an email list, or visit your site for the first time.

Short term and long term goals helps our team identify what items within your budget will provide you with the results you are looking for.

Want to learn more about the power of promotional products?

Contact us today and we’ll lead you to success!

Custom Metal Tacker Signs

Want your brand to be noticed, but have limited budget?

Go traditional with custom signage!

One of our favorite types of signage, because of its durability and affordability, is metal tacker signs.

Why Metal Tacker Signs?

Metal tacker signs give you a level of versatility that other type of signs don’t. The metal is sure to last you for years to come, and some even look better as time goes on, they eventually get that authentic vintage look.

If you plan of using them outdoors, you can easily request that your metal signs are coated to make them more weather resistant.

Apart from coating options, the possibilities for metal tacker signs are far and wide. The best part about this effective marketing strategy is that you do not have to sacrifice quality over visibility. Metal signs can be custom manufactured out of steel, aluminum, stainless steel or porcelain. You can even go a mix media approach and turn your metal signs into chalkboards or clocks.

Metal is also a very friendly material to work with, that’s why you can easily die cut your metal tacker signs to any shape or size. You can also request unique embossing techniques on your metal tacker signs to achieve a 3D effect!

Check out some of our work and capabilities below and get inspired!

    Custom Metal Tacker Sign  Custom Metal Tacker Sign  Custom Metal Tacker Sign  Custom Metal Tacker Sign
 Metal Tacker Sign  Custom Metal Tacker Sign  Metal Tacker Sign  Custom Metal Tacker Sign
 Custom Metal Tacker Sign  Metal Tacker Sign  

Metal Tacker Sign

 Custom Metal Tacker Sign

 

These signs look native in different settings, whether it be at events, restaurants or bars. They’re a non-invasive yet effective form of marketing. Often times metal signs can be the only source of advertisement at an establishment, so make it count by custom producing an eye-catching piece your clients won’t miss.

Let’s create something vibrant and colorful that will grab and hold the attention of potential customers. As a one-stop shop for all promotional marketing materials, our team can sketch your ideas and bring them to life, all within your budget.

So let’s get sketching and contact us to create an attractive metal sign that will expose your brand to the masses.

Custom Bottle Neckers

Imagine being at a grocery store or liquor store. You are torn between two equally priced products. They are both beautifully packaged in a way that exudes credibility and quality. The only difference between the two is that one has a sample product hanging off its bottle neck.

Which product do you take home?

It has been proven that hitchhikers and bottle neckers hold weight in whether a product will be chosen over their competitor. Adding a sample product, recipe or coupon increases the perceived value of the product and makes customers feel like they are getting more than what they paid for. That is why these products are vastly popular at stores, they are the perfect way to influence customers and increase sales.

Our team is an industry leader when it comes to bottle neckers. This point of sale strategy is one of our most effective and we pride ourselves in providing solutions through top shelf bottle neckers.

Often referred as a rubber bottle necker, the ElastiTag® (shown below) is actually latex-free unlike rubber and is largely popular in the industry. The elastomer base ensures that whatever the bottle necker is holding stays in place. The elastomer loop is remarkably strong and ensures durability in a busy setting like grocery stores or liquor stores. You can get the elastomer loop in a variety of colors to match your product and brand. Bottle neckers can also be printed on paper, vinyl, plastic and polypropylene. You can even request to custom produce it in any shape or size.

Bottle neckers are a unique and effective way for brands to share their story and goals with customers across the world. It is especially great for new brands that are trying to emit what they’re all about. These nifty point of sale items are a great way to directly connect and communicate with your target audience.

     
     
     

As the above scenario, bottle neckers can also hold a sample product or gift for your customers. These are commonly known as hitchhikers or on-packs. Providing sample products or trial offers is a way to nurture your clients, entice them to venture further into your brand and advertise your extensive range. Whether you’re adding on a lightweight packet, 50mL bottle or even a compressed t-shirt, customers will appreciate the attention to detail.

            
     
     

Overall, bottle neckers are a popular and effective choice because of their ability to engage potential customers, increase sales and their high ROI. Even if your company spends thousands of dollars on advertisements and other forms of marketing, none of it will make an impact on customers making an on-the-spot decision. Bottle neckers take care of this by providing the extra influence necessary to skew the customer’s choice in your favor.

This simple technique can be used for any occasion; the release of new products, holidays or sports seasons or new partnerships with other brands. Or you can simply use it to introduce your brand or launch an effective rebrand.

Explore your options with bottle neckers today! With years of experience, our team is here to help and guide you to success.

Our team does more than just bottle neckers! We are a one-stop shop for all promotional marketing solutions. Whether you are looking for your next big-ticket giveaway item, premium kits or even floor displays, our team can help. You’ll immediately notice our extensive range, that’s why some of the biggest brands in the country have chosen MRL Promotions as their lead provider for all promotional marketing strategies.

Want to learn more about our capabilities and how you can implement them into your business? Contact a team member today and tell us a little bit about your company and goals. We’ll be more than happy to have a conversation about creative strategies that can assist your company to shine!

          
     

Wood Point of Sale Strategies

We absolutely love wood point of sale items. Wood is a durable and versatile material that can be used in plenty different forms to give your products a special and classic look. One of the best aspects about wood point of sale items is that they look native to their surroundings and do not feel invasive. As we visited before, products that look like they belong in their surroundings are sometimes the best way to promote a brand.

One of the most popular options, usually for bars and restaurants, are barrel head signs. Barrel head signs are a preferred way to promote a brand because of their ability to double as décor for businesses. These point of sale items can be custom made from authentic barrel heads or can be custom produced from non-authentic products for a more cost-effective option. Barrel head signs are a great way to shed some light on a brand while still maintaining a business’ aesthetic look.

Authentic barrel head signs are perfect for businesses trying to provide patrons with an experience. Authentic barrel pieces contain the history of the barrel they came from, so for whiskey or wine businesses, this can be a way to have a little piece of the distillery off-premise. Wood barrel head signs are incredibly long lasting and have a variety of options to ensure that your product is completely unique. You can use metals as the rim to give it a polished finish, turn the barrel head into a wall clock or cover it in your brand by engraving or printing right onto it.

From the walls of your business to the back of your bar, wood point of sale items can make an appearance. We visited the effectiveness of wood flight trays in a previous post, but there are several other products that can ensure patrons notice your brand. Among these are wood back bar displays and wood bottle glorifiers. Back bar displays and bottle glorifiers come in a variety of materials, but once again wood is a crowd favorite due to its long lasting capabilities. Wood bar displays are the perfect way to frame certain products. By simply creating a branded pedestal for your bottles you can push the brand and make sure the product is visible for patrons to order. Wood back bar displays can also be paired with lighting to literally shed light on your product. Explore your options and get creative!

Want something a little more classic? Bring the process of wine and whiskey making into the bar and make customers feel part of the experience with custom oak barrels. Oak barrels are a great way to present your product and give it an authentic look. Whiskey barrels are hard to ignore, they act as a staple piece and focal point for your bar. The experience of getting liquor or wine from a barrel is different than getting it from the bottle. Patrons will appreciate the effort and it will most certainly be a conversation starter.


Check out some of our past wood back bar displays and bottle glorifiers and get inspired for your next project!

          
     

 

Wood point of sale items can be widely found at restaurants and events. Browse through more of our past work below, you might find something that could be useful to your business!

If you can think it we can produce it. Contact a team member today and explore your options.