Value Added Packaging (VAPs)

Give your customers more. VAPs , or value added packaging, are a strategic way to gain new customers in the beverage industry. We custom design and manufacture packaging solutions, giving the value to shelf items that persuades the customer to buy into your unique story. Whether its giving something more in the form of custom glassware, a cocktail shaker, or a new product sample, VAPs are a cost effective solution, proven to drive sales for special events and holidays. Our value added packaging solutions include:

vap tequila packaging with cocktail shaker

Gift With Purchase (GWP) 

We create a GWP program that is encompassed around our proven best practices. The purpose of GWP is simple: garner brand loyalty, and encourage repeat buying behavior. Entice the customer with something more. We navigate you through the process to ensure that your brand voice is heard with depth and individuality. Our custom GWP solutions include: 

  • custom liquor GWP
  • liquor promotional packaging
  • luxury liquor packaging
  • gift with purchase packaging
  • liquor gift with purchase
vodka gift with purchase packaging with cap

We conceptualize custom liquor GWP and VAPs that make an impact and deliver results, elevating your brand. Whether it’s gift with purchase packaging, gift with purchase programs, or value added packaging, we customize solutions according to your needs, building your brand identity. It’s a competitive market. Get noticed, and leave a lasting impression.

bourbon gift with purchase packaging with coaster
rum gift with purchase value added packaging

The MRL Group is an independently owned and operated full-service point-of-purchase and point-of-sale advertising agency comprised of forward-thinking marketing professionals. We provide our clients with comprehensive brand articulation and development. To put it simply: we produce cool stuff.

We offer a smart, cohesive approach to promotions, one that encompasses ideation, creative design, production, cloud-based store solutions, warehousing, and logistics, all while maximizing impact and reducing cost.

Are You Ready to Tell Your Story?  

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