Why the Colors of Your Promotional Products/POS Matter: Green

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color GREEN.

Here is a graphic our team made to give an overview of the main associations with the color green:

Psychology of Green

As you can see above, green is associated with health, growth, and nature. It is known as the color of balance and harmony. Green is the perfect color for any businesses relating to health or healing. This makes it an ideal choice if you are promoting any natural, organic, or environmentally friendly products.

While lighter shades of green are related to growth, darker shades of green are associated with money and wealth. Lighter and medium shades of green are seen as a very hopeful and peaceful color that can relax and ease the mind. It can also be seen as a color of stability, which adds to these green shades being comforting. On the other hand, the darker shades of green, since they relate to money, can also have the negative connotation of being materialistic, possessive, or envious. Yet despite this, since green is a color that is so present in nature, it can be a nurturing color in any shade if utilized properly.

Green is a great color to select if you want to portray the feeling of harmony and balance, or if you would like your consumers to feel revitalized, as it increases our mental, emotional, and physical states. It is a color of hope and helps us envision the future and what is to come.

Here are some examples of previously made promotional products using the color green to give you a taste of what MRL can create for your company.

Custom Bottle Necker in Green
Bottle Necker

Heineken Custom Bottle Glorifier
Custom Bottle Glorifier

Custom Green Angostura Cans
Custom Cans

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.