Why the Colors of Your Promotional Products/POS Matter: Pink

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color PINK.

Here is a graphic our team made to give an overview of the main associations with the color pink:

Psychology of Pink

Pink is a color associated with passion, imagination, and nurturing. It is a color that is calming and comforting as well as representative of hope. Additionally, it can be used as a color that symbolizes being sweet, caring, and understanding.

It is typically seen as a more feminine color, especially with lighter shades, which makes it used more with companies and products relating to things feminine. However, not every female likes the color pink, so it should not automatically be used as your product’s color unless the other traits associated with pink line up with the message you intend to send.

Due to its connection with femininity, some male audiences will not resonate with pink products. Besides being considered a “girly” color, the other negative connotations to consider is its association with being immature or unrealistic. However, these feelings can also be said to represent innocence, which is not always a bad thing. As with any promotional product, it is important that you think of who your target audience is for your promotional product to decide if pink is a strategically sound color to implement or not.

Here are some examples of previously made promotional products using the color pink to give you a taste of what MRL can create for your company.

Pink Custom POP Display
POP Corrugated Display


Pink Custom Hat
Custom Hat

Custom Pink Water Bottle
Water Bottle

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.