Why the Colors of Your Promotional Products/POS Matter: Red

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color RED.

Here is a graphic our team made to give an overview of the main associations with the color red:

Psychology of Red

As you can see above, red is a color associated with excitement, energy, power, and passion. It represents excitement and energy because the color red increases our heart rate and blood pressure and increases adrenalin release. It also raises appetite levels, which is why it tends to be an effective color for companies or products associated with food.

Using red for your business can be a positive or a negative thing. It can be positive by it grabbing consumers’ attention and by it being a color that encourages action. However, it can be negative as it is a color that can be associated with aggression or anger.

While red could be a great color used to stimulate and encourage action, it is important to know if it is the right color for the context you are putting it in. For example, if your company is anything medical related, then red is probably not the right color choice to use, as it will likely create association to blood or injury. That said, it is important to always keep your company’s audience in mind when selecting colors for your promotional products. Using colors that venture outside of your logo’s colors should be use strategically to help your company, not to hurt it. Make sure you know your audience before making your final decision.

Here are some examples of previously made promotional products using the color red to give you a taste of what MRL can create for your company.

 

Red Promotional Product
Printed Aluminum Bottle
 

Red Custom Cooler
Custom Cooler
 

Red EOS Custom Lip Balm
Custom EOS Lip Balm

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.

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