Why the Colors of Your Promotional Products/POS Matter: Yellow

The color of your promotional products matter more than one might think. This is due to something called color psychology. Check out our post here for more information.

Each color has a unique set of emotions and feelings associated with them. You want to select colors for your promotional products that are associated with the emotions you want your consumers to associate with your brand.

In this blog post, we will highlight the effects of using the color YELLOW.

Here is a graphic our team made to give an overview of the main associations with the color yellow:

Psychology of Yellow

As you can see above, yellow is a color of optimism and clarity. Yellow is the color of intellect, communication, and logic. It is also the color of happiness, cheerfulness, and enthusiasm. Yellow can also be used to help with focus and making decisions, as it is a color of clarity.

This is a color of choice if you want to brighten people’s moods and uplift them. If you are a company that wants to promote fun or entertainment, then this is a great color to use. It stimulates creativity and playfulness in individuals. However, it is important to keep in mind that too much yellow can lead to anxiety or nervousness. Therefore, it might be best to use it sparingly. Another point for consideration is the shade of the yellow, as a dirty mustard yellow will not have the same positive effect that a sunshine yellow will have.

Yellow is a great color to use for point of sale purchases because our eyes are drawn to the color yellow. This makes yellow a great choice at tradeshow events where you might want to capture potential customers’ attention.

Here are some examples of previously made promotional products using the color yellow to give you a taste of what MRL can create for your company.


Custom Yellow Drink Bucket
Custom Drink Bucket

Custom Yellow USB Key Chain
Custom USB Key Chain

Custom Yellow Tissues for Bubmle
Custom Tissues

Want more in depth knowledge of any color? Check out our color glossary to navigate through our color-specific blog posts like this one.

If you have any questions, or if you are feeling inspired, then contact our team so we can bring your colorful vision to life. At MRL… we aren’t afraid to think outside of the box and color outside of the lines.